The New American Dream

Author, speaker and creative consultant, Annette Moser-Wellman, is coming from a soulful place. In a recent post on her new blog she reminds us that there’s much more to life than material possessions, status, promotions, award-winning campaigns and the like. There’s a new American dream. Working on projects that matter and pursuing work we are […]

Copy On The Ropes

“The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it’s an ad.” -Howard Gossage Axmith McIntyre Wicht copywriter and creative director, Brian Howlett, penned a piece for the July issue of Communication Arts that argues copy is dead. The war, you see, is long past lost. […]

Modern Media Maven With The Mostest

Adweek interviewed Arianna Huffington, whose site The Huffington Post draws 3.5 million unique readers a month. Here are a few highlights: Q: Do you consider yourself a brand, like Oprah or Martha Stewart? A: I consider the Huffington Post a brand. A brand is something others may consider you, but I still consider myself a […]

State Of Georgia Sues Car Dealer, Dealer Blames Agency

From The Atlanta Journal-Constitution: About 10,000 Georgia car owners received what appeared to be an alarming flier from General Motors last fall. “Urgent Potential Recall Notice,” the mailing announced in large, bold type. In fact, there was no recall. The flier wasn’t even from GM. Instead, state regulators now say, it was the latest in […]

Whatever Floats The Client’s Boat

To promote the new Titanic Exhibit at the Denver Museum of Nature and Science, personal flotation devices were placed on public statues in the and around the city of Denver, Colorado. I’m not sure how I feel about toying with art for the sake of commerce. How about you? Are you cool with it? [via […]

This Is The Life

Chivas recently launched This Is the Life on MSN.com. The web “channel” shows affluent young Chivas enthusiasts cooking gourmet meals on 50-foot yachts, boutiquing, golfing and learning about hand-rolled cigars. The site also features footage from concerts at Chivas-sponsored concerts, as well as video auditions from couples hoping to land a $200,000-a-year gig as global […]

Does The Public Relations Industry Have A PR Problem?

You just have to read this one for yourself. Legendary PR guy Howard J. Rubinstein, writing in the Huffington Post: In fact, if I’ve learned anything over the course of my 53 years in the business, it’s that the most important tool any PR pro has is his or her reputation for personal ethics and […]

Oh Say Can You See?

For those concerned with Brand America, this L.A. Times story will reveal just how tarnished the nation’s image is. A survey carried out in June by Harris Research for the Financial Times shows that 32% of respondents in five European countries regard the United States as a bigger threat than any other state. In the […]

Manufacturing Goodness By The Beach

Ad Age reports that five Crispin Porter & Bogusky staffers have left the shop for greener pastures. Their fledgling agency will be called Goodness Mfg. with offices in Venice, Calif., just blocks from the office Crispin opened (and later shuttered) in the 1990s. Goodness Mfg. has no clients yet, but the agency is open to […]

Design Skills Needed

Bruce Nussbaum, assistant managing editor at BusinessWeek, gave a speech on innovation and design at Royal College of Art in London recently. Here’s one of the ideas he offered: Design is so popular today mostly because business sees design as connecting it to the consumer populace in a deep, fundamental and honest way. An honest […]