Pants-less Judge Is A Good Reason For All That Legalese

I’m sure by now you’ve heard about Roy Pearson, the numbnuts judge in DC who’s suing his dry cleaners for $54 million because they misplaced his pants. Why does he think he’s entitled to all that cash from the Chungs, who own the dry cleaners? Here’s a trial excerpt, as he’s being questioned by Judge […]

Stale Category Gets Action-Packed Injection

According to a spokesperson from Springer & Jacoby International in Amsterdam, the shop has positioned themselves as “a sparring partner to clients, helping and challenging them to overcome their own brand’s conventions. In this vein, the agency worked up a rebranding campaign for Atradius – one of the world’s leading credit insurers. The new campaign […]

The Fit Is Go

Thanks to the constant clicking through from one page to another on this very intertubes, some savvy marketers are introducing condensed versions of programming and advertising that lets viewers get their fix without taxing their diminished attention spans. According to The New York Times, Honda is teaming up with Sony Pictures Television to help launch […]

I Think I’m Turning Japanese, I Really Think So

The Wall Street Journal shines its light on the Japanese ad market, showing just how closely held it is by the Japanese themselves. Recognizing this fact has led some international players like TBWA to invent new structures that work within Japanese business culture, instead of the lame (if not imperialist) “If it works in the […]

Interesting Factoid

A study by the Global Entrepreneurship Monitor showed that the United States was unusual among developed countries in having a higher business start-up rate among its 18- to 24-year-olds than its 35- to 44-year-olds. [via The New York Times] Share

A Banner Ad For A Copywriting Job?

Can’t say I can recall seeing a banner ad like this before. Partners+Simons in Boston is looking for a copywriter. And on some parts of Adweek.com, they’ve got a banner ad on the site just to advertise the one job opening. Wow. Back in 2002, they’d have had a million folks applying right away. What’s […]

Ball Sacks Needed (Metaphorically Speaking, Of Course)

Random Culture is providing a recap of the Future of Online Advertising conference held in NYC last week. Here’s my favorite bit: I think one of the biggest lessons from the conference is that advertisers need to have more guts. Wired magazine VP Drew Schutte talked about this very topic. Why is it important for […]

A Random Social Networking Observation

Consider this bit from blogger Seth Goldstein: It is as if in a matter of months, both the high end of LinkedIn and the high-end of MySpace had been absorbed into the Facebook social graph. LinkedIn is suddenly no longer the social network of choice for us chic geeks. Yes, we learned how to tell […]

Stream On You Crazy Diamonds

The New York Times investigates increased online activity at many of the nation’s mainstream radio stations. These moves to stay relevant and reach listeners where they live come at a tough time for all who would dare to stream audio, as the federal Copyright Royalty Board is intent on levying monolithic fees for such use. […]

A Diverse Set Of Problems

Seems that nearly everything I’ve read lately has focused on the need to communicate one-on-one with consumers, engage them, have a conversation with them. Is that at all possible with mass marketing? Let’s try an experiment. I want you to form a mental image of “Joe Sixpack.” Advertising people talk about “Joe Sixpack” all the […]