426,000 cell phones are “retired” in the U.S. every day The photo above (zoomed in version) from Chris Jordan’s “Running the Numbers” exhibition is currently showing at Von Lintel Gallery in NYC. Here’s the opening paragraph of his artist’s statement: Exploring around our country’s shipping ports and industrial yards, where the accumulated detritus of our […]
Smart Power is a nationwide, non-profit marketing campaign promoting clean energy. As part of their efforts, Smart Power conducted a consumer-generated advertising contest with a $10,000 grand prize. The winning entry, shown above, is the work of Dan Sheppard, a 19 year old advertising major at University of Nebraska. Sheppard is currently interning at Grey […]
In a Wall Street Journal (paid sub. req.) article about brands’ success with behavioral targeting, this little gem popped out. “We’ve never been able to get to this level of granularity,” says John Vail, director of the interactive marketing group at Pepsi-Cola North America. I know what granular means. It means powdery. As for this […]
Egg in Seattle is one agency committed to making a difference in the world. The focus of their work is on sustainable brands, but they’re also putting plans in place to reduce their own footprint. Our goals: full carbon neutrality for our agency, and carbon-neutral print advertisement and website development options for our clients. Kevin […]
I’ve learned some things in my ten plus years working in advertising. Perhaps the most important thing I’ve learned is that I’m ill suited for this business. Simply put, I have the wrong temperament. I lack all patience for the daily compromises that must be made. That’s what this business is, like politics, one compromise […]
I’m posting this print ad for Saturn’s Aura because what they’re saying here is key to the resurgence of the American car market. Simply “Buying American” is not sufficient when the product is inferior. Then one’s patriotism and concern for American labor actually costs a great deal, unnecesarily.
Here’s an interesting unofficial spot for the iPhone: It’s made by a production company called “The Consultants.” It’s certainly more representative of real life in New York City than the other “diversity” oriented ads I’ve seen. According to MacRumors.com, this ad was the result of a Craigslist casting call. The casting call asked for “people […]