Looking for that perfect domain name to launch a business or a personal website, but can’t find a suitable name currently available for lease? You may have Marchex, Seattle-based media company, to blame. Louise Story, writing on the NYT’s tech blog, Bits, reveals that Marchex owns 200,000 domain names, 100,000 of which were acquired two [...]
A Ramekin of Advertainment
June 28, 2007 By Leave a Comment
Hellmann’s mayonnaise, a Unilever brand, produced a new show they hoped would air on the Food Network. According to The Wall Street Journal (paid sub. req.) the marketer’s ad agency, Ogilvy & Mather, couldn’t reach a deal with the network’s majority owner, E.W. Scripps. The network “wanted final cut, meaning they have the final say [...]
Physical Comedy Moves Processed Beef
June 27, 2007 By Leave a Comment
Slim Jim’s in trouble. Next time I’m on a long road trip and hungry for beef jerky (that’s about the only time I am), I’m reaching for Jack Link’s. Why? Jerky’s a parity product. I’m buying the advertising.
iPhone Bigger Than The Rolling Stones
June 27, 2007 By Leave a Comment
Thanks to Apple we have a story about how elegent product design drives intense desire in consumers. This Friday at 6:00 pm Apple’s latest communications device goes on sale and people are already lined up in the heat of the summer to buy one, or more than one. According to Info World, one man from [...]
Channel Marketing Capabilities Adds $400 Mil To Burnett’s Billings
June 27, 2007 By 1 Comment
You may have heard that automotive behemoth General Motors shifted its Buick and GMC truck advertising accounts to Leo Burnett without a review. Sun Times ad columnist, Lewis Lazare, says it wasn’t a creative decision, although he despises McCann Erickson’s new tagline for Buick, “Drive Beautiful.” In fact, Lazare calls the line “horrendously stupid.” Rather, [...]
Work Like You’re Showing Off! Exclamation Points Included
June 26, 2007 By Leave a Comment
I have to admit, it’s a little hard to come home after a day of dealing with client nonsense and try to tackle a book called “Work Like You’re Showing Off! The Joy, Jazz and Kick of Being Better Tomorrow Than You Were Today.” Especially when there’s an exclamation point in the title and 2 [...]
Nando Goes Commando
June 26, 2007 By 2 Comments
Nando’s Chicken Restaurants in the U.K. found a breakthrough means to espress the chain’s addictive qualities. They cast a “working” mom as a poultry addict in need of a nicotine-like patch to assuage her hunger pangs. But the patch got in the way of her work duties, so she and her cute little family had [...]
Ad Blog Link Love
June 26, 2007 By 4 Comments
A few great posts on some other blogs recently, if you haven’t yet checked them out: Tangerine Toad has a great 3-part series on “Web 2.0 Unmasked,” exposing the issues faced when pushing brands in new media applications. HighJive at MultiCultClassics outlines “an abridged lineup of stereotypical characters that effortlessly land Madison Avenue positions ahead [...]
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