Ariel points to the fact that Delta Airlines has an active Twitter account. Love or hate Twitter, it is easy to see how it’s a valuable resource for real-time brand monitoring. Thousands of users simultaneously (and quite candidly) expressing their good and bad interactions with brands, products, and services. Companies should consider it a virtual […]
The Wall Street Journal is reporting that P&G and J&J are pushing for tighter integration between agency disciplines, particularly media planning and creative. Johnson & Johnson has joined a growing list of marketers who are dissatisfied with the way advertising firms are structured, and it is calling for more collaboration between the people who do […]
It’s not an ad, per se, but it is an idea. And a pretty cool one, at that. See it here. The rest of the winners are listed at The One Club website. Looks like TBWA/Chiat/Day got a lot of pencils for its Skittles and Combos work, like this spot: Was anyone there at the […]
You really have to play the AdAge video to hear how pathetic GM CEO Rick Wagoner sounded when speaking at the Newspapers Association of America convention. While the accompanying Ad Age article refers to Wagoner’s desire for more advertorials, which is laughable by itself, the video shows him explaining how GM products are no longer […]
In the interest of being fair and balanced, here are a couple of spots for former New Mexico Governor Bill Richardson: Compare and contrast those with the pointless Romney spot I put up yesterday. If you’re going to sell candidates like toilet paper, well, it’s easy to see which brand sounds better. We are starting […]
Following the fashion industry’s inner turmoil over the use of wafer-thin models, a major packaged goods company is now calling for heftier models in its advertising. According to The Wall Street Journal (paid sub. req.), Unilever, the Anglo-Dutch consumer-products company is joining the global fight against eating disorders. “Unilever has adopted a new global guideline […]
How many verbal and visual cliches can you fit into a 30-second spot? “This isn’t the time to shrink…” “It’s a time to stand in strength…” “If we lock our arms together…” You couldn’t write an emptier, more vacuous political commercial if you tried. All that’s missing are little blond kids waving flags.
Chicago Sun Times ad columnist Lewis Lazare doesn’t care for the new Sears campaign from Young & Rubicam/Chicago. It’s obvious to us hedge fund guru Eddie Lampert and company still haven’t a clue where Sears is headed. Why do we say this? Because the campaign’s new tag line — “Sears: Where It Begins” — is […]