Give To Get

Wal-Mart is using a marquis event at one of its stores to help fuel a cause-related promotion. The retailer will recognize the U.S. community that sells the most Children’s Miracle Network miracle balloons at Wal-Mart Stores during the month of May with a free, live concert performance by country music superstar Tracy Byrd. “If every […]

Brookers Has A Contrary Response

Science Non-Fiction

Steve Rubel does an excellent job of condensing a somewhat obtuse piece about the future of computing that’s running in Forbes. David Gelernter, a professor of computer science at Yale University, paints a scenario that once seemed out of reach but now feels more plausible given the rising use of rich Internet applications. Gelernter envisions […]

User Rhymes With Loser

Rit Randle wrote to us this morning. He wants to share his new project Loser Generated Content. Thanks to the internet, everyone’s a publisher. Not bad, especially if you only got the grades to be a sandwich maker. And it’s not just that – if what you publish hits the spot, instant glory beckons. And […]

Hello, Hackneyed Techniques

In today’s New York Times, Stuart Elliot takes a look at the handful of campaigns that use the word “hello.” Among other “Hello” ads are commercials for Target discount stores that change the Beatles song “Hello, Goodbye” into “Hello Goodbuy,” a campaign for the National Marine Manufacturers Association that urges consumers to “Discover boating” with […]

The Recommendation Engine For Online Video

Get this widget! If you want to be looped in to the latest and greatest online videos, you need a sensitive team of eyes and ears. Yes? The Daily Reel is this team. And Alexandra Delyle is this team’s Managing Editor.

Toronto T’d Off

According to Autoblog, Audi pulled a publicity stunt in Toronto that has motivated local activists to work against them. The automaker applied for a permit from the Film and Television Office of Toronto to shoot a commercial that would allow it to place double “T” statues that measure six feet high and fifteen feet long […]

Video Video Video

Los Angeles Times is reporting on a relationship betwwen Creative Artists Agency and Luxembourg-based Joost. “CAA will provide Joost greater access to programming through our relationships with networks, studios, record labels, artists and independently controlled content libraries,” said Michael Yanover, head of business development at Century City-based Creative Artists Agency. Joost seeks to offer whole […]