Austin-based Door Number 3 is doing some nice work for Major League Baseball’s Texas Rangers. One can also find TV spots from this campaign on the DN3 website. [via Ask A Copywriter]
The redesigned Adland points to a resistance story from India, wherein the local brand manager goes to jail for indecency. Just as Richard Gere was charged for violating India’s public obscenity laws for kissing Indian actress Shilpa Shetty at a fundraiser last month in Jaipur (a charge which was just dropped this week), the Indian […]
The Wall Street Journal (paid sub. req.) reports that Internet advertising has grown into a $16.9 billion industry. Lots of firms are scrambling for a piece of the action—WPP, Google and Microsoft have all made recent headline-grabbing acquisitions that speak to the ongoing industry shakeup. For decades, advertising has been a relatively simple process dominated […]
Associated Press reports that The Coca-Cola Co. has agreed to buy Vitaminwater maker Glaceau in a cash deal valued at $4.1 billion. The transaction is Coca-Cola’s largest acquisition ever. Glaceau is an attractive acquisition for Coca-Cola because of its position in the enhanced water and energy drink categories, which Coca-Cola is betting will make up […]
Steve Rubel does an excellent job of condensing a somewhat obtuse piece about the future of computing that’s running in Forbes. David Gelernter, a professor of computer science at Yale University, paints a scenario that once seemed out of reach but now feels more plausible given the rising use of rich Internet applications. Gelernter envisions […]
Rit Randle wrote to us this morning. He wants to share his new project Loser Generated Content. Thanks to the internet, everyone’s a publisher. Not bad, especially if you only got the grades to be a sandwich maker. And it’s not just that – if what you publish hits the spot, instant glory beckons. And […]
In today’s New York Times, Stuart Elliot takes a look at the handful of campaigns that use the word “hello.” Among other “Hello” ads are commercials for Target discount stores that change the Beatles song “Hello, Goodbye” into “Hello Goodbuy,” a campaign for the National Marine Manufacturers Association that urges consumers to “Discover boating” with […]
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