It’s Memorial Day Weekend: I Could Use Some Baseball

Austin-based Door Number 3 is doing some nice work for Major League Baseball’s Texas Rangers. One can also find TV spots from this campaign on the DN3 website. [via Ask A Copywriter] Share

Jailbait

The redesigned Adland points to a resistance story from India, wherein the local brand manager goes to jail for indecency. Just as Richard Gere was charged for violating India’s public obscenity laws for kissing Indian actress Shilpa Shetty at a fundraiser last month in Jaipur (a charge which was just dropped this week), the Indian […]

Interweb Gold Rush Continues

The Wall Street Journal (paid sub. req.) reports that Internet advertising has grown into a $16.9 billion industry. Lots of firms are scrambling for a piece of the action—WPP, Google and Microsoft have all made recent headline-grabbing acquisitions that speak to the ongoing industry shakeup. For decades, advertising has been a relatively simple process dominated […]

Water Dudes Get Rich

Associated Press reports that The Coca-Cola Co. has agreed to buy Vitaminwater maker Glaceau in a cash deal valued at $4.1 billion. The transaction is Coca-Cola’s largest acquisition ever. Glaceau is an attractive acquisition for Coca-Cola because of its position in the enhanced water and energy drink categories, which Coca-Cola is betting will make up […]

Give To Get

Wal-Mart is using a marquis event at one of its stores to help fuel a cause-related promotion. The retailer will recognize the U.S. community that sells the most Children’s Miracle Network miracle balloons at Wal-Mart Stores during the month of May with a free, live concert performance by country music superstar Tracy Byrd. “If every […]

Brookers Has A Contrary Response

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Science Non-Fiction

Steve Rubel does an excellent job of condensing a somewhat obtuse piece about the future of computing that’s running in Forbes. David Gelernter, a professor of computer science at Yale University, paints a scenario that once seemed out of reach but now feels more plausible given the rising use of rich Internet applications. Gelernter envisions […]

User Rhymes With Loser

Rit Randle wrote to us this morning. He wants to share his new project Loser Generated Content. Thanks to the internet, everyone’s a publisher. Not bad, especially if you only got the grades to be a sandwich maker. And it’s not just that – if what you publish hits the spot, instant glory beckons. And […]

Hello, Hackneyed Techniques

In today’s New York Times, Stuart Elliot takes a look at the handful of campaigns that use the word “hello.” Among other “Hello” ads are commercials for Target discount stores that change the Beatles song “Hello, Goodbye” into “Hello Goodbuy,” a campaign for the National Marine Manufacturers Association that urges consumers to “Discover boating” with […]

The Recommendation Engine For Online Video

Get this widget! If you want to be looped in to the latest and greatest online videos, you need a sensitive team of eyes and ears. Yes? The Daily Reel is this team. And Alexandra Delyle is this team’s Managing Editor. Share