Radar Communications of Boulder, CO has joined forces with Crispin Porter + Bogusky also of Boulder (and Miami), according to a May 7th post from John Winsor, Radar’s founder and CEO. One of the things that attracted us to join forces with CP+B was not only their fearless approach to advertising and marketing but also […]
Archives for May 2007
According to LiveScience.com, Grey and/or DraftFCB could rule the ad world if they moved into a cool, funky, open-air space. A recent study at the University of Minnesota suggests that ceiling height affects problem-solving skills and behavior by priming concepts that encourage certain kinds of brain processing. “Priming means a concept gets activated in a […]
Kids and babies. CNET via MarketingVox: Around 90% of American kids under 2 and 40% of babies under 3 months are regular TV watchers, according to a recent pediatric study [conducted by the University of Washington]. Idiocracy, here we come.
The New York Times is doing its best to see through the pr machinations of a large adult beverage marketer. Beam Global Spirits and Wine — which makes brands like Jim Beam and Maker’s Mark bourbon and Canadian Club whiskey — announced it would voluntarily adopt stricter rules to keep messages away from young people. […]
According to The Wall Street Journal (paid sub. req.), Publicis Groupe and Droga5 are diving deep into branded entertainment with a new website called Honeyshed. But unlike other examples of the genre — movies and TV shows created by marketers that aim to subtly promote a brand — there will be nothing subtle about the […]
Variety is reporting on Google’s new Revver-like compensation initiative. Google-owned viral video site announced Friday that it will start giving a cut of ad revenue to some of the most popular amateur video brands on its site, such as lonelygirl15 and LisaNova. They will get approximately the same revenue share from the performance of display […]
Guayaki Yerba Mate is an emerging beverage brand with interesting stories to tell about their organic, rainforest-grown, fairly traded product. Witness, the seven-minute documentary: Guayaki also makes room for brand advocates and Mate heads to tell their own tales. Available from the brand’s YouTube channel, “Out of my Gourd” appears to be a New Age-inspired […]