Ad Age spoke to Hearst Magazines Editorial Director Ellen Levine about the publisher’s new partnership with Fox Television Studios. The development deal includes two initial webisode projects inspired by CosmoGirl and Popular Mechanics. “We’re not going out there and saying, ‘We’re going to have a one-hour magazine show,’” Ms. Levine said. “We’re going to create […]
Here’s an article (with accompanying ad) from Reebok’s new ad campaign. It looked familiar to me. Oh yeah, Nike, 10 years ago… OK, so the message is a little different. But can’t they make their point without regurgitating this visual idea?
Sometime last fall, the crew at RPA switched the Honday Odyssey’s theme song from Foghat’s “Slow Ride” to P-Funk’s “Give Up The Funk.” I can’t find the spot online, although you can see the earlier Foghat version at RPA.com. Given that the spot is not online, I present George Clinton on David Letterman circa 1986, […]
Los Angeles Times looks at the record industry’s foray into consumer generated media (and what it can do for their star generated media). Last year, Epic Records held a contest offering fans a chance to help create a video for Colombian pop diva Shakira. The contest yielded some 500 submissions of fans lip-syncing and booty-shaking […]
According to Wired, a federal judge today will decide whether to give Vonage an extra 120 days to appeal his ruling that the internet phone provider be barred from operating after a jury decided it had infringed on several Verizon patents. The ban would prevent Vonage from using technology to connect its online customers to […]
According to The New York Times, Discovery Communications, the cable channel operator, plans to start a 24-hour channel focused on eco-friendly living, as part of a push into the rising environmental movement. The company, based in Silver Spring, Md., will next year rebrand its Discovery Home Channel with a name that has not been selected […]
The Wall Street Journal (paid sub. req.) looks at a truth in advertising dispute between marketers that is anything but sweet. A battle between makers of artificial sweeteners stands to turn bitter next week, as a trial begins over what a judge has termed a veritable “sugargate.” The fight pits Merisant Co., the maker of […]