Hearst Plans To Meet Their Consumers On Fox

Ad Age spoke to Hearst Magazines Editorial Director Ellen Levine about the publisher’s new partnership with Fox Television Studios. The development deal includes two initial webisode projects inspired by CosmoGirl and Popular Mechanics. “We’re not going out there and saying, ‘We’re going to have a one-hour magazine show,’” Ms. Levine said. “We’re going to create […]

Bond On Bond

Stuart Elliott of The New York Times spoke to MDC Partners CEO Miles Nadal, a man he calls “The Monty Hall of Madison Avenue.” He also spoke to some of the agency heads in bed with MDC. “The really talented, creative people don’t like being told what to do,” said Jonathan Bond, co-chairman of Kirshenbaum […]

Copycat Ads Make Me Wanna Puke

Here’s an article (with accompanying ad) from Reebok’s new ad campaign. It looked familiar to me. Oh yeah, Nike, 10 years ago… OK, so the message is a little different. But can’t they make their point without regurgitating this visual idea?

Honda Gives Up The Funk

Sometime last fall, the crew at RPA switched the Honday Odyssey’s theme song from Foghat’s “Slow Ride” to P-Funk’s “Give Up The Funk.” I can’t find the spot online, although you can see the earlier Foghat version at RPA.com. Given that the spot is not online, I present George Clinton on David Letterman circa 1986, […]

Shakira Fans Click Play

Los Angeles Times looks at the record industry’s foray into consumer generated media (and what it can do for their star generated media). Last year, Epic Records held a contest offering fans a chance to help create a video for Colombian pop diva Shakira. The contest yielded some 500 submissions of fans lip-syncing and booty-shaking […]

Kevin Roberts Just Wants To Connect

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi and author of Lovemarks, quietly entered the bloatosphere last month with a Blogger site called KR Connect. Earlier this week he regaled us with tales of visiting actual record stores. Yes, this hep cat is old school. Whilst the music business goes through incredible turmoil, I’ve recently […]

Air Leaking From Vonage Tires

According to Wired, a federal judge today will decide whether to give Vonage an extra 120 days to appeal his ruling that the internet phone provider be barred from operating after a jury decided it had infringed on several Verizon patents. The ban would prevent Vonage from using technology to connect its online customers to […]

Selling Chocolate Bunnies

Suzanne Powers, Executive Director, Strategy and Business Development, TBWA\Chiat\Day, New York was quoted by USA Today for a story on Easter-time brand promotions. Trend watcher Suzanne Powers says marketers are trying to associate brands with feel-good family time and occasions. “These times are few and far between, and marketers are trying to insert their brands,” […]

All Green All The Time

According to The New York Times, Discovery Communications, the cable channel operator, plans to start a 24-hour channel focused on eco-friendly living, as part of a push into the rising environmental movement. The company, based in Silver Spring, Md., will next year rebrand its Discovery Home Channel with a name that has not been selected […]

Just Like Sugar, Kind Of

The Wall Street Journal (paid sub. req.) looks at a truth in advertising dispute between marketers that is anything but sweet. A battle between makers of artificial sweeteners stands to turn bitter next week, as a trial begins over what a judge has termed a veritable “sugargate.” The fight pits Merisant Co., the maker of […]