The New York Times looks today at Sharp Electronics Corporation, one of the biggest makers of rooftop solar panels. The article addresses Sharp’s California-specific marketing initiatives. In a bit of a twist for the solar industry, RiechesBaird, the ad agency Sharp hired in July, tabled their original plan to push the virtues of Sharp systems […]
Archives for April 2007
USA Today reporter, Jefferson Graham, wonders if Randy Falco, a seasoned TV exec who became CEO of AOL last November, is running the once-dominant online service as a TV network? “When we first came here, I thought this business wasn’t that different from the other businesses I’ve run,” he said in an interview with USA […]
Duncan J. Watts, a professor of sociology at Columbia University, along with collaborators Matthew Salganik and Peter Dodd are conducting a Web-based experiment in predictability and consumer preference (for music) at MusicLab.Columbia.edu. On Sunday, conclusions from their data was spread far and wide via the New York Times Magazine. Recent research suggests that reliable hit […]
Miles Beckett, Greg Goodfried and Mesh Flinders are far from household names, but they’re interweb creation–Bree, a.k.a. LoneyGirl15–is another matter entirely. Now the the creative team is trading on their LonelyGirl15 success. They’ve signed a deal with the social networking site Bebo.com to create a second interactive drama–KateModern–told in short, seemingly homemade video clips. According […]
The Wall Street Journal’s (paid sub. req.) lead says it all, “Goodbye, Wal-Mart. Hello, Kmart.” Just months after the punishing loss of the Arkansas-based retail behemoth, and the sordid affairs that led to it, Howard Draft’s agency is back in business. Kmart, a unit of Sears Holdings, chose the Interpublic Group agency because of the […]
So it looks like Jeff, Rich and the rest are now the brand caretakers for the Korean-born, Alabama-made Santa Fe, along with the other Hyundai models. This from Adweek: Omnicom Group’s Goodby, Silverstein & Partners has won creative chores on Hyundai’s $600 million ad account following a review, according to sources. I’ll be watching this […]
Jeff Kay’s West Virginia Surf Report is offering an interesting photo essay that depicts food marketers as fabricators. In his left column he shows the advertised image, in his right column he shows the real thing.