There’s Money In Them Green Hills

Describing the emergence of “green” media properties from mainstream sources, The New York Times says “online publishers are strapping on their Birkenstocks.” Yesterday, for instance, Washingtonpost.Newsweek Interactive, the online arm of The Washington Post Company, introduced Sprig.com, a new Web site aimed at environmentally conscious women. “We’re targeting this to the 95 percent of people […]

BP Steps Up

British Petroleum is working to move the needle on its environmental practices, a necessary move (and a smart marketing strategy) from a leader in the energy business. According to NPR, BP’s Helios gas station at Olympic and Robertson in Los Angeles is the nation’s first “green” gas station. It has low-flow toilets, solar panels and […]

Racism In Ads: A Pictorial

Today, Slate has a slide show featuring a whole host of racist and stereotypical advertising imagery throughout the 20th century, like this bit from 1964: I can just picture in my mind, legions of white men in suits and horn-rimmed glasses sitting around Madison Avenue boardrooms just loving all of this. But the slide show […]

This Ain’t No Disco, This Ain’t No Foolin’ Around

The Tech Observer by Kevin Maney launched earlier this month at Condé Nast’s new Portfolio.com. The blog is written by Kevin Maney of USA Today fame. He’s also a member of Not Dead Yet, a powerpop band from Clifton, Virginia. Maney starts things off with a bang. 1. This is the smart tech blog. The […]

MySpace Moderation Required

According to Daytona Beach News-Journal, a steering committee, made up of volunteers from businesses and the community, has been meeting since fall tasked with providing a blueprint for Daytona Beach’s future that will preserve the city’s quality and vitality. Recently, the committee set up a MySpace page to improve its outreach efforts, but that move […]

Data Is Draft’s Friend (It Can Be Your Friend Too)

New York Times advertising critic, Stuart Elliott, joined agency big wigs at a swank resort in Southwest Florida this week. He came away with a litany of Draftisms, also known as maxims from The Howard. Mr. Draft, remarking on the trend toward consumer generated content, paraphrased a familiar advisory by the advertising leader David Ogilvy: […]

IPG’s Roth Says We’re All Doomed–Well, Sort Of

You have to dig really deep into this Adweek article to see how perceptive Michael Roth is. Here he is speaking at the AAAA Management Conference: Like the airline and music industries, the ad industry must adapt and evolve with the times, said Roth, who quoted Charles Darwin toward the end of his address: “It’s […]

A Real Promotion In Virtual Clothes

On Monday, crayon helped launch its first official effort on behalf of Coca-Cola. The effort, known as Virtual Thirst is a promotion where consumers generate content in virtual world, Second Life. Agency principal, Joseph Jaffe says: “Instead of purchasing an Island and creating a grandeous ediface of brash self-congratulation, this was a lot more understated […]

Winter, You’ll Miss It When It’s Gone

Houtlust kindly shares a new Greenpeace ad from TBWA\Hunt\Lascaris, Johannesburg (where it’s coming up on winter). Share

The Word “Advertising” Is Under Attack

You know that old “Advertising is dead” meme? It’s baaaaaack. Paul McEnany of Hee Haw Marketing typed up the following: So maybe it’s time we just stop calling what we do advertising. What it is now is much too personal to be so shorted with that brand of commercial artistry. When before we were segmented […]