Bud.tv lowered their expectations earlier this week, but in other corners of the interweb people are busy raising the bar on their video projects. photo of iJustine courtesy of Laughing Squid’s Scott Beale Justin.tv is the live videostream of Justin Kan, a 23-year-old web entrepreneur in San Francisco. He coined the term “lifecasting” to describe [...]
Incubator 2.0
April 26, 2007 By Leave a Comment
“Give me your tired, your poor, your huddled engineers yearning to code.” -Naval Ravikant Om Malik looks at HitForge, a new San Francisco-based outfit with a unique twist on the incubator model. HitForge is an entrepreneur cooperative composed of independent small teams, where people can apply with their ideas, join the team, and see their [...]
India More Cluttered Than Before
April 26, 2007 By Leave a Comment
Out-of-home advertising is exploding in India, according to The Wall Street Journal (paid sub. req.). Billboard after billboard, sometimes overlapping, pitch everything from Unilever face cream to Fidelity mutual funds to Samsung televisions and the latest Bollywood blockbuster, “Shakalaka Boom Boom.” As the economy booms, the billboard business is taking off, climbing more than 40% [...]
Psst…Buy This…Now!
April 26, 2007 By 3 Comments
Here’s a way to put a bug in someone’s ear. Is it a great new marketing technique, or really, really creepy? The Boston Globe has the story. Marketers around the world are using innovative audio technology that sends sound in a narrow beam, just like light, making it possible to direct messages right into consumers’ [...]
Producer 776: Don Pedro Farm, La Guajira, Colombia
April 25, 2007 By Leave a Comment
Treehugger points to a neat idea from Dole Organic. Organic banana consumers can learn more about the farms, and the people who work the farms where their produce was grown, by entering a three-digit code at Dole’s website. One of the best things any marketer can do today is find the stories inside the brand [...]
Today is Administrative Professionals Day
April 25, 2007 By 1 Comment
So be nice to the folks at the front desk. Or the folks at the front desk in the agency you’re interviewing at. Because in advertising agencies, the admins know EVERYTHING.
MySpace Reality
April 25, 2007 By Leave a Comment
The Wall Street Journal (paid sub. req.) is reporting on reality TV kingpin Mark Burnett’s latest foray on the interwebs. MySpace.com and reality show producer Mark Burnett said today they will produce a political reality show that will appear on the social-networking site and also seek a network television slot. Dubbed “Independent,” the reality series [...]
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