Cybernetic Organisms To Become Commonplace

Bud.tv lowered their expectations earlier this week, but in other corners of the interweb people are busy raising the bar on their video projects. photo of iJustine courtesy of Laughing Squid’s Scott Beale Justin.tv is the live videostream of Justin Kan, a 23-year-old web entrepreneur in San Francisco. He coined the term “lifecasting” to describe […]

Latin Leader Wants To Make Leo Burnett Sexy

Chicago Sun Times advertising writer Lewis Lazare had lunch last week with Juan Carlos Ortiz, co-president of Leo Burnett and Arc North America. Ortiz, 39, has been with Burnett for 17 years, running the conglomerate’s Bogota, Columbia shop before taking over Burnett’s Latin American operations. According to Lazare, Ortiz now shares an office on West […]

Incubator 2.0

“Give me your tired, your poor, your huddled engineers yearning to code.” -Naval Ravikant Om Malik looks at HitForge, a new San Francisco-based outfit with a unique twist on the incubator model. HitForge is an entrepreneur cooperative composed of independent small teams, where people can apply with their ideas, join the team, and see their […]

India More Cluttered Than Before

Out-of-home advertising is exploding in India, according to The Wall Street Journal (paid sub. req.). Billboard after billboard, sometimes overlapping, pitch everything from Unilever face cream to Fidelity mutual funds to Samsung televisions and the latest Bollywood blockbuster, “Shakalaka Boom Boom.” As the economy booms, the billboard business is taking off, climbing more than 40% […]

Psst…Buy This…Now!

Here’s a way to put a bug in someone’s ear. Is it a great new marketing technique, or really, really creepy? The Boston Globe has the story. Marketers around the world are using innovative audio technology that sends sound in a narrow beam, just like light, making it possible to direct messages right into consumers’ […]

Leapfrogging To Grey

I confess I’ve never heard of Steve Hardwick, but Adweek reports he’s going to be the new President of Grey, starting next month. But that’s not what caught my eye. Here’s what did: Hardwick, who had served seven months as president of independent StrawberryFrog, begins in his new position at the 525-person office next month […]

Producer 776: Don Pedro Farm, La Guajira, Colombia

Treehugger points to a neat idea from Dole Organic. Organic banana consumers can learn more about the farms, and the people who work the farms where their produce was grown, by entering a three-digit code at Dole’s website. One of the best things any marketer can do today is find the stories inside the brand […]

Today is Administrative Professionals Day

So be nice to the folks at the front desk. Or the folks at the front desk in the agency you’re interviewing at. Because in advertising agencies, the admins know EVERYTHING. Share

Mucho Dinero

Do you ever wonder why ad people show up for work everyday? Is it for the money? Or are we driven to make a contribution to the culture, however small? This L.A. Times story looks at another industry, one we need not ask such philosophical questions of. A report released Tuesday shows that Wall Street’s […]

MySpace Reality

The Wall Street Journal (paid sub. req.) is reporting on reality TV kingpin Mark Burnett’s latest foray on the interwebs. MySpace.com and reality show producer Mark Burnett said today they will produce a political reality show that will appear on the social-networking site and also seek a network television slot. Dubbed “Independent,” the reality series […]