Cute Is The New Big: Nissan’s Minicar Exceeding Expectations

The Wall Street Journal (paid sub. req.) looks at Nissan’s ability to reach young Japanese women with a “cute” minicar, a class of vehicle that features engines of under 660 cubic centimeters — about half the size of a Harley-Davidson motorcycle. Nissan Motor Co. had a tough challenge in launching its Pino minicar: Make it […]