Sammy Hagar Can Drive His Brand To Success

Me, I always preferred David Lee Roth as my Van Halen singer of choice, but Sammy Hagar’s doing just fine. BusinessWeek reports (yes, freakin’ BusinessWeek) reports on Sammy’s not so small business. As the founder and front man of the 200-employee, Novato (Calif.)-based Cabo Wabo Enterprises, with about $60 million in revenue, Hagar is behind […]

Omnicom Beats Omnicom, Omnicom, And Omnicom

The Jeep account, previously held at an Omnicom agency, is now moving to a new Omnicom agency, after a pitch that involved other Omnicom agencies. Adweek clears it all up: Omnicom Group’s Cutwater has won creative duties on Jeep, the client confirmed. Cutwater, the newly launched San Francisco agency led by former TBWA\Chiat\Day creative executive […]

Publicis Wins Soup-To-Nuts On Oral-B

French holding company Publicis will handle all marketing for P&G’s Oral-B line of dental care products–everything from advertising to package design and public relations. All said, it’s a $65 million win over incumbent Omnicom. P&G calls this consolidation a “new way to work with agencies.” According toBrandweek: “Implementing an agency model that moves us from […]

Goodby Sprints To The Bank

What’s it like to win an account that spends $1.2 billion a year on advertising? Mere mortals in the ad biz are ecstatic with a $10 million dollar win. Goodby’s latest account score comes in at 120 times that, which is pretty amazing. Ad Age looks at some of the reasons for Goodby’s success. “Goodby’s […]

Slate Takes On Crispin

Over at Slate, ad critic Seth Stevenson takes a look at Crispin’s ads, and their effect as a whole: It’s not personal. Every Crispin employee I’ve ever spoken with has been friendly and likable. And it has nothing to do with how effective or ineffective Cripin’s ads are as sales tools. The jury’s still out […]

Cancel Or Allow?

This TV spot is a giant killer.

I Don’t Know, Dude

Greenhorns take note. Philadelphia-based XLNTads will pay you $20 Large if you make a spot an actual advertiser wants to run on TV. Ad Age compares the startup to Revver. Like Revver, which pays a share of ad revenue to the video producers that use the site, XLNTads is part of a cottage industry that […]

Topix 2.0

Paid Content reports that Topix–a news aggregator owned jointly by Gannett, Tribune and McClatchy–launched a site makeover last night. Rich Skrenta, CEO of Topix, offers insight on his blog regarding the company’s soul searching. This was a painful process. We crammed the entire company into a room, but no rah-rah speech this time. Instead we […]

DraftFCB Merger Looking Like A Loveless Marriage

Today’s Adweek takes a look at all the fallout from the DraftFCB merger: Draft’s top managers are grappling with the challenges any new entity faces when combining corporate cultures. One former FCB employee described the mood at FCB’s New York flagship as “grim.” “Everyone knew from the beginning that Draft would take the lead, but […]

Rafat Ali Discusses “The Economics of Content”

Paid Content’s Rafat Ali is profiled in Media Bistro. The piece looks at his background, exploring his moves from journalist to blogger to a business owner backed by venture capital. Here are a few of the highlights: Q. Obviously you’ve always wanted to be an entrepreneur… A. No, I did not. In 2000 and 2001, […]