Well, for a second this seemed like a shocking piece of news: MTV owner Viacom Inc. sued the popular video-sharing site YouTube and its corporate parent, Google Inc., on Tuesday, seeking more than $1 billion in damages on claims of widespread copyright infringement. Viacom claims that YouTube has displayed nearly 160,000 unauthorized video clips from […]
Nike has used other shops for advertising before (i.e, Goodby and Chiat/Day), and they use other agencies for projects and things, but this Adweek article suggests a real big shift may be on the way: The first piece of business likely to be up for grabs, sources said, is the client’s U.S. running shoe account, […]
Here’s an interesting article from the Washington Post about Sears and its chairman, Edward Lampert. Lampert bought Sears in 2004. He has no retail experience. Actually, he’s a Wall Street guy. So he’s taking the money he makes from Sears and is turning it into a hedge fund while letting the stores die: But, if […]
SXSW is sensory overload. I finally waded through my film, interactive and music schwag bags. Lots of junk, of course, with several good mags tossed in–HOW Design Annual, Paste, Paper, Relix, Utne Reader, etc. In the interactive bag, I found three white pieces of paper stapled together. Simple black type on white pages. No design […]
Sometimes, I like Rachael Ray. Sometimes, I like Dunkin’ Donuts. But together? I’m not sure about that. However, we’re all just gonna have to get used to it: As its new brand representative, Ray will appear in a multi-platform marketing campaign for Dunkin’ Donuts. Ray will also lend her perspective to the Dunkin’ Donuts culinary […]
Ecko Enterprises is planning to open 150 full-price retail stores across the U.S. by the end of 2009, according to The Wall Street Journal. Mr. Ecko says he understands the risks. “If you want to grow a business in American malls…it’s more than just being able to have the money for the key,” he says. […]
Over at AdFreak the comments have been coming in hot and heavy over this ad for a Boise bagel shop that ran in a local alt-weekly: But scroll down through all the cream cheese and schmear jokes and you’ll find a comment from Brian at Idaho Ad Agencies: There’s no reportedly about it — it […]
Seriously, can someone tell me what it was like to concept, present and shoot an idea like this? Because I just can’t imagine working in an ad agency that would’ve done this. It’s so far removed from the reality of my life as a copywriter in 2007.