Onion News Network Ups The Fakery

USA Today looks at The Onion’s foray into web video. Having already blossomed as a newspaper, website and book publisher, The Onion — perhaps the most dominant provider of fake news anywhere — is bringing its brand of humor to the hot medium of the moment: Online video. The dispatches on the Onion News Network, […]

Getting Horses To Drink

Client: Can you bring us some of that Web 2.0 stuff we’ve been reading about? Agency: You bet your ass. We looked at this issue last night. Now we have Fast Company senior editor, David Lidsky, breaking it down in his March column. The number-one question lurking in every executive’s heart, whether he’s a corporate […]

So Fucking Lame

Kathy Sierra is receiving death threats and is scared out of her mind. I just read her post about it. It’s sickening. [UPDATE] Kevin Lawver gets to the heart of the matter with this insightful comment at Micropersuasion: “The dehumanization of relative anonymity empowers people who would otherwise keep their fetishes and rage to themselves.”

Phone Finders

Yahoo is making headlines this morning, as the portal seeks to reach beyond the desktop and “own” a sizeable piece of mobile search. According to Info World: The company is offering to help publishers retool their content so it can be accessed through Yahoo oneSearch, Yahoo’s mobile search service for consumers. It is also launching […]

Web 2.0, Like All Good Things, Will Be Incorporated By Enterprising Marketers

Former adman turned blogvertiser, Hugh MacLeod, is hearing things. So a lot of clients have been recently asking their ad agencies, “So what can you do for us in Web 2.0?” And the agencies have been replying, “Lots! Lots and lots and lots and lots!” Bullshit. Ad agencies have so far been hopeless in this […]

Reynolds Wraps Up Your Valuables

Out-of-home by Saatchi & Saatchi, NY [via Adrants via Advertising for Peanuts]

Fun + Awesome = Viral

Have you been following the Blendtec YouTube story? Adweek has. Blendtec, a small Utah blender maker, is a certified cult hit with the YouTube generation, with its product demonstrations drawing 15 million views since debuting in November. Without the marketing budget of larger rivals Hamilton Beach and Waring, it turned to something it’s long done: […]

Wieden Gets Served

The Wall Street Journal (paid sub. req.) is running an eye opener this morning—a feature on how Nike is looking for better digital content, something Wieden + Kennedy has been unable to deliver to the sportswear brand’s critical youth market. Industry executives say the move was a wake-up call to Madison Avenue. The message is […]

PR: The Secret Weapon Of Admired Ad Agencies

I’ve often said that when it comes to marketing themselves, ad agencies are usually clueless and pathetically bad at it. A couple of recent stories have enlightened me as to how some agencies ensure that they maintain the reputations they have. When Adweek selected Goodby its 2006 Agency of the Year, Adweek devoted much of […]

I Wonder Why, Dubai

The promo brochure for the Dubai Lynx Awards sets a real haughty tone for the new awards show, as written by Jonathan Harries, the global Creative Director of Draft/FCB: What if we had an awards show where we took all the good things from other awards shows, and none of the bad? If we said […]