Although I bought a new Hyundai Santa Fe a few months ago, advertising had nothing to do with my purchase. And when I finally saw a Richards Group TV spot for it, I wasn’t impressed–and definitely didn’t feel like it was connecting with me as a Hyundai owner. Seems I wasn’t alone in that assessment: […]
Dr. Pepper has been hiding coins in strange places, including 347-year-old Granary Burying Ground in Boston that houses the remains of many of the nation’s most prominent forefathers. According to The Boston Globe: After discovering another unconventional marketing campaign gone awry, angry Boston officials locked the cemetery grounds yesterday, fearing that the landmark cemetery would […]
Ad Age takes a critical eye to Coca-Cola’s revisionist nomenclature. The Atlanta-based conglomerate no longer uses the word “carbonated” to describe its best-selling brands. In it’s place is the word, “sparkling.” The beverage giant appears to be trying to reframe the way carbonated-soft drinks — maligned for empty calories and lost share to alternative drinks […]
The Wall Street Journal (paid sub. req.) reports that News Corp. is investing (via acquistion) up to $150 million in online targeting technology. Strategic Data makes technology that helps Web sites place and target ads aimed at specific audiences. News Corp. hopes the technology will help MySpace solve one of its biggest challenges: raising the […]
MIT Advertising Lab introduces us to IDEO, and reinforces the idea that a product design company can positively impact a brand’s advertising. IDEO describes the work that led to Bank of America’s popular “Keep the Change” promotion/incentive program. Facing the challenge of enticing people into opening new accounts, Bank of America came to IDEO in […]
USA Today reports that KFC has big plans for its new Fish Snacker–a filet of 100% Alaskan Pollack topped with tartar sauce and served on a sesame bun. In an unusual move, KFC sent a letter to Pope Benedict XVI, asking him to lend his personal seal of approval for the item “as a way […]
I’m partial to brands with an intriguing story–even more so, when the CEO embodies that story and shares it successfully. Nancy Traversy of Barefoot Books is one such CEO. She says imagination is more important that information. I like that kind of thinking.
If you’ve been following JetBlue’s problems this past week, you know they have some work to do from a logistics and organization standpoint. But from what I can see, they have handled PR crisis management perfectly. Here’s the CEO, David Neeleman (who’s already been on the Today show, among others): If they follow through, they’ll […]