It’s nearly impossible to do something creative with stock footage. But it looks like Zimmerman found a way. From the NYT: Zimmerman Zimmerman Advertising, an advertising agency that is part of the Omnicom Group, is selling stock advertising and online buying for TV, the Internet, print publications, radio, direct mail and in-store ads. The automated […]
Ervin Peretz, a 37-year-old Google programmer, just might be a genius. He opened Terra Bite Lounge, a coffee shop in Kirkland, WA that has no prices for any of the food or drinks it “sells.” Instead people volunteer money if and when they choose. Those who do pay simply put whatever they want into a […]
Let’s look at ad blogs ourselves for a moment. Shall we? Steve Hall tells Shedwa that the work ad bloggers do is important. We have a huge impact. Ad Age reads us (by us, I mean all ad blogs) because they don’t want to miss anything. In one sense, we do a lot of early […]
Irene Done points to a story in LA Times, about a Consumer Reports finding that people like McDonald’s coffee better than Starbucks coffee. Consumer Reports magazine said today that in a test conducted at two locations of each emporium, its tasters found McDonald’s coffee to be “decent and moderately strong” with “no flaws.” On the […]
The Wall Street Journal (paid sub. req.) examines a new kind of reporter attending Fashion Week in New York City–the retail blogger, whose aim is to drive traffic to stores where the latest fashions are available for purchase. Ken Downing might look like any other reporter at the New York shows. But he’s the fashion […]
A year ago in this space we decided to help an aspiring copywriter develop his spec book. Today, that aspiring copywriter works as an editor for Gawker Media and gets ink in The New York Times. Ben Popken is an unlikely consumer crusader. The power of blogs never ceases to amaze.
Super Bowl spots take months to create. Or not. According to Lewis Lazare, Chicago’s Element 79 put one together in a hurry for their client Frito-Lay. Creative Director, Phil Gant, at the agency all of a week, went to Chief Creative Officer, Dennis Ryan, with his pitch a mere eight days prior to the game. […]
Boston Business Journal writer, Lisa van der Pool, examines the convulsions being felt throughout Adlandia. She says traditional advertising agencies are facing a difficult paradigm shift–the need to evolve their businesses to accommodate for all things digital. “Our digital group used to be a department. Now, they are right at the center of the agency, […]