The Wall Street Journal (paid sub. req.), in what may be a first for the paper, is running a piece on K-Fed. Nationwide Mutual Insurance has tapped Kevin Federline, soon-to-be ex-husband of pop star Britney Spears, to star in its 30-second Super Bowl spot, a move that guarantees the insurer acres of free publicity. The spot, which will run in the game's third quarter, is set up to look like a rap video featuring Mr. …
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