Koerner Cuts Ties To IPG

Interpublic has shuttered its Consumer Experience Practice and lost one of the most frequently quoted Madison Avenue media experts–Stacey Lynn Koerner–in the process. According to Media Daily News: Launched in May, the Consumer Experience Practice was the brainchild of long-time Interpublic media research diva Stacey Lynn Koerner, who left Initiative to assemble a team of […]

Screen Size Matters

The National Association of Television Program Executives, a.k.a. NATPE is conducting its annual conference this week. Naturally, AdAge sent a reporter. Here’s a slice of what he heard: The only thing holding up the explosion of the mobile phone content and advertising business continues to be the lack of interested viewers, panelists bemoaned at the […]

Media Business On Fire In India

The Wall Street Journal (paid sub. req.) looks at the publishing industry’s recent moves in India. Lured by a growing pool of deep-pocketed readers and advertisers anxious to reach out to India’s 300 million-strong middle class, some 10 foreign consumer magazines have launched Indian editions in the past two years, and close to 20 more […]

Community News Site Suffers Setback

Despite having sold 550 ads to local businesses since April, citizen journalist website Backfence is in trouble, according to The Washington Post. In May 2005, Backfence won $3M in funding from local investors and national firms, but last week they lost three executives, including their co-founder. Apparently, the management team reached an impasse with investors […]

Geography No Obstacle

Ad Age reports on one agency’s solution to the industry-wide shortage of Spanish-speaking creatives. In an innovative solution to the chronic talent shortage facing the U.S. Hispanic market, one Latino shop is going where the creatives are: Buenos Aires. Los Angeles-based independent Grupo Gallegos is opening an office this month in Argentina, where creative teams […]

Will Diversity In Firing Reflect Diversity In Hiring?

This Ad Age chart shows, in actual percentages and numbers, the mandates for diversity hiring in New York City’s advertising agencies. But we all know how unpredictable the ad industry is, and inevitably, some of these ad agencies may hire new staff only to fire them if they lose business. So will their layoffs reflect […]

How Do You Say “Deja Vu” In German?

Another month, another young, high-profile, so-called “change agent” gets the boot. Ad Age reports on the departure of Kerri Martin, the marketing exec at Volkswagen who dumped Arnold and hired Crispin: Ms. Martin, the 36-year-old executive who helped establish BMW’s Mini in the U.S. with a much-lauded campaign from Crispin, arrived at Volkswagen a marketing […]

Chief Transparency Officer

Richard Edelman is the president and CEO of the world’s largest independent public relations firm with 1800 employees in 40 offices worldwide. He graduated from Phillips Exeter Academy in 1972, has a Bachelor of Arts degree from Harvard College and an M.B.A. from Harvard Business School. In other words, he’s a smart guy. Given his […]

What CGC Really Looks Like

CBS Interactive isn’t going to fake it on Superbowl Sunday, they’re going to place a real consumer generated video on the airwaves. Mercifully, it will only last 15 seconds. The video above is actually one of the better contest offerings I viewed. It’s produced by a You Tube “pro,” with 64 homemade videos to her […]

Reality Strips The Gloss From Magazines (Or Not)

In today’s Sunday Style’s section, the reality of fashion and popular culture magazines is exposed. What is found there may not please those looking for the fictional renderings recently made popular by books, film and TV. Krishtine De Leon, one of six interns picked to star in an MTV reality series set at Rolling Stone, […]