“Improve The Customer’s Experience” Or Find Another Line Of Work

A Washington, DC-based blogger going by the screen name of “Woodstock” reads Gaping Void “with varying degrees of regularity.” He says he’s “revolted and compelled at the same time” by Hugh’s content. Woodstock goes on to say, “I believe marketing to be one of the primary sources of evil in modern culture.” What’s interesting here […]

Time To Invest In The Web

According to The New York Times, print journalism took another blow to its midsection this week. In a broad retrenchment, Time Inc. announced yesterday that it would cut nearly 300 employees at its top magazines, including the most profitable publication, People, as it moves to invest more in its Web sites. The number of cuts […]

Brits Buy In

Barclays, the British financial services company claims to be a “proud partner in Brooklyn’s renaissance.” According to The Wall Street Journal, the well-heeled Brits are dropping $300 mil on the naming rights for the future home of Nets basketball. Barclays Center, at the Atlantic Yards in Brooklyn, is scheduled to be completed by the start […]

Opportunity Knocks

Ad Age takes an accusatory tone in an article about top level creatives leaving one shop for another. McGarryBowen has been stealing Walt Disney Co.’s theme-parks creative work away from Leo Burnett, and now it’s swiping some of Burnett’s Disney creatives as well. The independent New York-based agency has hired Ned Crowley and Jonathan Moore […]

Identity Theft Goes Maxx

This seems to be becoming a weekly occurrence. From The New York Times: The TJX Companies, the retailer that operates the T. J. Maxx and Marshalls discount clothing chains, has joined the ignominious list of companies that have had sensitive customer financial data pilfered by identity thieves. Yesterday the company, based in Framingham, Mass., said […]

Ze Frank Goes To Hollywood

Spencer Morgan’s New York Observer article on internet video star Ze Frank is highly informative. Here’s some of what I learned by reading the piece: Mr. Frank has high powered Hollywood agents and will soon have a deal. United Talent Agency owner Nick Stevens said to him, “We’ll do this, we’ll do that, we’ll pump […]

Razorfish Extends Global Reach

Can interactive shops continue to grow and challenge traditional ad agencies for ownership of the big idea? Are I-shops capable of leading creative or merely executing and implenting it? If you’re rooting for interactive, good news came today when Avenue A/Razorfish announced that it has secured a 19.4% stake in a Japanese interactive shop called […]

From A City Of Idealists Comes An Agency With Attitude

According to Ad Age, Shine Advertising of Madison, Wisconsin, could not simultaneously meet Bob Parson’s creative demands and live with themselves. A little more than a month after winning the GoDaddy.com account, independent Shine Advertising has resigned, citing irreconcilable creative differences. The shop also renounced responsibility for the GoDaddy work that will appear during the […]

K-Fed’s “Rappin’ Patty” On Superbowl Sunday

The Wall Street Journal (paid sub. req.), in what may be a first for the paper, is running a piece on K-Fed. Nationwide Mutual Insurance has tapped Kevin Federline, soon-to-be ex-husband of pop star Britney Spears, to star in its 30-second Super Bowl spot, a move that guarantees the insurer acres of free publicity. The […]

Soft Minded CEOs Rule The Roost

“If I only had a little humility, I’d be perfect.” -Ted Turner USA Today is running a feature today on the thickness of CEO skin. PsyMax surveyed 13,000 employees, including 242 CEOs, to determine which ones were resilient, thick-skinned and good at taking criticism. PsyMax called it being tough-minded. Among non-management workers, 83% had those […]