Bloggers Gather In Georgia’s First City

photo courtesy of Josh Hallett I’m attending Blog Savannah’s Un-Conference today. Currently we’re hearing from Phillip Sellers of iTour Savannah. He’s moderating a session on podcasting. Sellers, a former radio exec, makes audio tours of historic Savannah. His podcasts are offered as “teasers,” for the audio products available for sale on his site. Like any […]

HP Turns Ordinary Men And Women Into Filmmakers

Adweek looks at HP’s latest consumer generated content efforts. To whet consumer appetites for its digital cameras and notebook PCs, Hewlett-Packard is sponsoring a series of autobiographical mini-films at the Sundance Film Festival made with HP equipment. “We want consumers to feel like they too can be filmmakers,” said Doug Cole, director of entertainment marketing […]

Legal Tussle Ensues

Julie Roehm, the former Wal-Mart marketing executive whose December ouster caused a media firestorm, has filed a lawsuit against the retailer, claiming Wal-Mart breached her contract and smeared her in the press. The lawsuit was filed without fanfare last month in state court in Michigan, where the former Chrysler executive keeps a residence, but it […]

McBride To World: “Relax, Everything’s Going To Be Okay”

Lots of strange things happen in Adlandia, for it’s a place populated by strange (sometimes wonderfully so) people. Chuck McBride, heretofore to be known as Chuck McBlood, is one of the indsutry’s more high profile oddballs. Yesterday he made a mock horror video, apperently in reaction to news that he would be leaving TBWA Chiat/Day […]

The Gap Falls Into A Hole

Is it just my clouded memory, or does this seem to happen every few years? The Gap goes along strong, then they try selling trendy clothes and sales drop, then they go back to basics, then they get stronger, then they screw up again, then they go back to basics? I swear I’ve heard this […]

Do Consumers Really Want To Converse With Your Brand?

The radical notion that marketers must cede control and enable consumers to create brand meaning for themselves is no longer radical, at least in theory. We talk about it all the time. And to a greater or lesser extent, many of us are making it happen. But have you ever wondered what to do with […]

WOM Beats Ads Hands Down

eMarketer picks up on a study conducted by BIGresearch that suggests the power of word-of-mouth, the far less manageable little sister of Advertising. Nothing new here, but I find stats and studies helpful when debating clients, account people, and suits of all sorts.

Thoughtful Smokers Make Fewer Enemies

The Wall Street Journal looks at one tobacco company’s attempt to create a kindler, gentler smoker. The world’s No. 3 tobacco maker is betting on an unusual strategy amid a widening backlash against smoking: Keep smokers on their best behavior. Japan Tobacco Ltd. is bombarding Japanese subways, newspapers and billboards with ads that resemble earnest […]