Is it just my clouded memory, or does this seem to happen every few years? The Gap goes along strong, then they try selling trendy clothes and sales drop, then they go back to basics, then they get stronger, then they screw up again, then they go back to basics? I swear I’ve heard this […]
The radical notion that marketers must cede control and enable consumers to create brand meaning for themselves is no longer radical, at least in theory. We talk about it all the time. And to a greater or lesser extent, many of us are making it happen. But have you ever wondered what to do with […]
eMarketer picks up on a study conducted by BIGresearch that suggests the power of word-of-mouth, the far less manageable little sister of Advertising. Nothing new here, but I find stats and studies helpful when debating clients, account people, and suits of all sorts.
I just *love* how Ad Age declared the Death of the Rock Star CMO. Well, who do you think anoints them as rock stars in the first place? I decided to explore this asinine trend: Now, there’s nothing wrong with saying someone has extraordinary skill or talent. Heck, even an extra helping of charm and […]
Fortune is featuring an in-depth look at Second Life. They really have no choice, given the way big business is foaming over the site’s potential. “The 3-D Internet may at first appear to be eye candy,” CEO Sam Palmisano writes in an e-mail interview, “but don’t get hung up on how frivolous some of its […]
AdAge calls Crispin a pioneer in forging a new compensation model in which agencies truly partner with their clients, up to and including getting paid for an idea that really works. “The discussion is beginning to shift from ‘What does it cost to generate work and services a client wants?’ to ‘What is the value […]
No matter what you think of the ad’s imagery and message, the Chevy Silverado spots featuring John Mellencamp are a huge deal. Really. Advertising professionals aren’t the target audience for pickup trucks, but trucks like the Silverado and the Ford F-150 are what’s been keeping GM and Ford in business. American-built trucks enjoy a brand […]
ExxonMobil spent approximately $16 million between 1998 and 2005 on 43 organizations that have cast doubt on the reality of human-caused global warming. Funding ranged from $30,000 for the group Africa Fighting Malaria to $1.6 million to the American Enterprise Institute, a pro-business think tank in Washington. Deborah Zabarenko, Environment Correspondent for Reuters, sees a […]