photo courtesy of Josh Hallett I’m attending Blog Savannah’s Un-Conference today. Currently we’re hearing from Phillip Sellers of iTour Savannah. He’s moderating a session on podcasting. Sellers, a former radio exec, makes audio tours of historic Savannah. His podcasts are offered as “teasers,” for the audio products available for sale on his site. Like any […]
Adweek looks at HP’s latest consumer generated content efforts. To whet consumer appetites for its digital cameras and notebook PCs, Hewlett-Packard is sponsoring a series of autobiographical mini-films at the Sundance Film Festival made with HP equipment. “We want consumers to feel like they too can be filmmakers,” said Doug Cole, director of entertainment marketing […]
Is it just my clouded memory, or does this seem to happen every few years? The Gap goes along strong, then they try selling trendy clothes and sales drop, then they go back to basics, then they get stronger, then they screw up again, then they go back to basics? I swear I’ve heard this […]
The radical notion that marketers must cede control and enable consumers to create brand meaning for themselves is no longer radical, at least in theory. We talk about it all the time. And to a greater or lesser extent, many of us are making it happen. But have you ever wondered what to do with […]
eMarketer picks up on a study conducted by BIGresearch that suggests the power of word-of-mouth, the far less manageable little sister of Advertising. Nothing new here, but I find stats and studies helpful when debating clients, account people, and suits of all sorts.