How To Make Ads (In One Easy To Understand Paragraph)

Author, educator and art director/brand strategist, Robin Landa, spoke with some of the industry’s top creative directors and compiled their best advise in a downloadable document available from Amazon.com for $0.49. Here’s a small slice: Robin Landa: “What’s your philosophy about advertising?” John Butler: “It has to be likeable. It has to inform and inspire. […]

Advertising’s Version of the New Bond

According to USA Today, Whirlpool is launching a nationwide search for a next generation Maytag repairman. It could be a professional actor, an ordinary guy next door or even a real-life appliance repairman, the company says. The search will include casting calls for union actors and calls open to the public in Los Angeles, Chicago […]

Kottke’s Comments Outsourced To Bloghanistan

Ben Brown “lives in San Francisco but dreams in Austin.” As such, he’s uniquely qualified to create an innovative mashup. Powered by BBQ and an animal desire to parody everything I see, I registered the domain “kottkekomments.com,” mostly as a joke. Everyone loves alliteration. Well, this evening, I found a few spare brain cycles and […]

Third Generation Packaging of the Counter Culture

Rob Walker’s Consumed column in the New York Times Magazine today looks at a youthful company trying to bring new meaning to a crusty old word. One of the sturdy clichés of contemporary brand-building is the importance of avoiding an image that’s too “crunchy” or, worse, too “granola-y.” That’s particularly true — and maybe particularly […]

Poor People In Latin America: The Perfect Demographic

I simply have no idea what to make of this. From The Wall Street Journal: While many advertisers lavish dollars targeting well-off consumers, in Latin America the vast majority of people have far less money. According to the World Bank, 25% live on less than $2 a day, and many millions of others earn only […]

Move Over Howard Draft and Julie Roehm, There’s A New Scandal In Town

When it invloves a beautiful woman, business ethics isn’t an oxymoron. Rather it’s time for the mainstream press to go all Gawker on us. Here’s how the Globe and Mail describes the situation: She is the face that launched a thousand stocks, a television fixture whose movie-star looks and expanding influence have earned her the […]

Bloggers Gather In Georgia’s First City

photo courtesy of Josh Hallett I’m attending Blog Savannah’s Un-Conference today. Currently we’re hearing from Phillip Sellers of iTour Savannah. He’s moderating a session on podcasting. Sellers, a former radio exec, makes audio tours of historic Savannah. His podcasts are offered as “teasers,” for the audio products available for sale on his site. Like any […]

HP Turns Ordinary Men And Women Into Filmmakers

Adweek looks at HP’s latest consumer generated content efforts. To whet consumer appetites for its digital cameras and notebook PCs, Hewlett-Packard is sponsoring a series of autobiographical mini-films at the Sundance Film Festival made with HP equipment. “We want consumers to feel like they too can be filmmakers,” said Doug Cole, director of entertainment marketing […]

Legal Tussle Ensues

Julie Roehm, the former Wal-Mart marketing executive whose December ouster caused a media firestorm, has filed a lawsuit against the retailer, claiming Wal-Mart breached her contract and smeared her in the press. The lawsuit was filed without fanfare last month in state court in Michigan, where the former Chrysler executive keeps a residence, but it […]

McBride To World: “Relax, Everything’s Going To Be Okay”

Lots of strange things happen in Adlandia, for it’s a place populated by strange (sometimes wonderfully so) people. Chuck McBride, heretofore to be known as Chuck McBlood, is one of the indsutry’s more high profile oddballs. Yesterday he made a mock horror video, apperently in reaction to news that he would be leaving TBWA Chiat/Day […]