Author, educator and art director/brand strategist, Robin Landa, spoke with some of the industry's top creative directors and compiled their best advise in a downloadable document available from Amazon.com for $0.49. Here's a small slice: Robin Landa: “What’s your philosophy about advertising?” John Butler: “It has to be likeable. It has to inform and inspire. It has to have some emotional hook to it that makes …
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