The Philadelphia Inquirer is sending 17 percent of its newsroom staff packing today. The New York Times has some reactions from staffers. “The guillotine has finally fallen,” said Dawn Fallik, 36, a medical reporter for The Inquirer who has been at the paper for four years and will be laid off. “In a way, it’s kind of a relief. I loved being a reporter, and I hope to continue writing,” Ms. Fallik said, “but I’m open …
Rescuing Lost Brands
Having grown up in Atlanta, I've always had a soft spot for Home Depot. Seriously. I remember shopping at their first store. They were known for having good service. The founders of the company were known for being down-to-earth, and now that they've cashed out they've given back to the ATL community in numerous ways. So John Wagner's recent experience there, along with lots of other things I've heard and read about …
How To Be A CD
David Wen at The Ranch posted an interview with David Baldwin, ECD at McKinney in Durham, NC. Here's my favorite bit: Q. Is it hard going from Copywriter to Executive Creative Director? What new challenges/responsibilities does being an ECD entail? A. You have to realize that you have a new job. Your job is to create culture and possibility rather than to ‘write.’ I’ve always called it a transference of joy. You have …
Hicks’ 1-2-3
Business 2.0 asked 50 of the brightest minds in business how they do what they do - and how you can cash in on their advice in the year ahead. Here's Crispin Porter + Bogusky CEO Jeff Hicks' response: Make Your Brand Part of the Conversation There are three things I think about the most when it comes to making it as a marketer these days. The first one is there's no amount of money I can pay to get my commercial in …
Greasing The Podcasting Wheels
Large corporations that wish to make podcasts available to their consumers are generating new revenue streams for the rights holders. The Wall Street Journal looks at one such deal between an agency and a major label. San Francisco-based Rock River Communications Inc. has struck some of the first deals to license major-label content for podcasts. Rock River, which specializes in making the mix CDs sold at the …