“Amateur Spot” To Air In 2.4 Million Dollar Slot

Dorito’s Crash The Superbowl promotion is one of a growing number of Consumer Generated Content campaigns currently underway. Kristin Dehnert, the consumer who generated the content above says, “I’m a Location Manager and Scout for commercials as my paid day job but my true passion is writing and directing. My dream is to make directing […]

Y&R Sweeping Out Corner Offices

AdAge reports on some changes in the upper echelons of Y&R. Y&R’s new CEO, Hamish McLennan, started 2007 with a bold move: announcing the departure of Michael Patti, vice chairman and worldwide creative director. In a terse, four-sentence press release, the agency announced today Mr. Patti left effective Dec. 31. According to industry rumor, the […]

First Came Web 2.0. Now Come The Web 2.0 Dot Bombs

While social networking in all its forms has bred a lot of new websites, and media hype to go with it, the beginnings of a shakeout seem to be in order. On Wednesday, Seattle-based Jobster announced it was laying off 60 people — 40% of its staff. Jobster is a job board/career networking site (think […]

Men Are Men Again

Scotsman.com says the Metrosexual trend is fading away while a new more manly trend is emerging. In recent years many men have ditched their expensive power tools for even more expensive moisturiser, and some blokes are more likely to rhapsodise over organic fettuccini drizzled with Tuscan olive oil, than the latest souped-up rally car leaking […]

In England, Rolling Stones Do Indeed Gather Moss

Daily Mail reports that Kate Moss is starring in a Burberry campaign for the tenth time. In this iteration, she shares the page with sons of famous rock stars. The campaign’s images, shot by Mario Testino were inspired by Cecil Beaton, the iconic society photographer who famously captured the artists, rock stars and royalty of […]

Porn Industry Stagnates at $13 Billion

Okay, I’m Paul Revere and the message I’m delivering on my daring midnight ride is a resounding call-to-arms: America, the porn industry needs your help! According to the New York Times, for every dollar Americans spent buying tickets to Hollywood movies last year, they spent about 90 cents viewing sex movies in various formats. Sound […]

Dot ATL

Wall Street Journal (paid subscription required) looks at Turner Broadcasting’s success developing online media properties, something its Time Warner brethren have not had an easy time with. Turner has developed two of the top Web sites in all of Time Warner: CNN and CNN/Money, a joint venture with Time Inc. Atlanta is no Silicon Valley, […]

Why Is Sprint/Nextel Agitating The Dots With A Review?

I’m not the target market, but a lot of the recent Sprint/Nextel work has made me chuckle. Like this spot. And I don’t laugh much at what comes on TV randomly. But according to Adweek, Sprint/Nextel is looking to consolidate its account at one agency. There’s $1 billion at stake: The client is seeking a […]

The New Gold Standard

Jim Stengel, Global Marketing Officer, Procter & Gamble on the Attraction Economy: If you can create marketing that makes a difference in someone’s life, then that’s the gold standard. To reach that standard you have to be authentic. People really can see through you when you’re not. Consumers care about who is behind brands and […]

Slap And Paste Advertising On The Rise

Brandweek is running a bit of a scare piece on a new crop of companies offering à la carte marketing services. Companies like Spot Runner, PayPerPost, PayPerClip, Current TV, BrightCove, BrandWizard, Google’s AdSense for radio and newspapers, and, yes, YouTube, now offer cheap, fast, online commercial creation, media placement and public relations services without the […]