Washington Post: What if the federal government were about to give away more than $400 billion in grants, but only people whose computers ran on Microsoft software could apply? That is the predicament that many scientists, scholars and others say they are in as the government enters the final phase of its five-year effort to streamline its grant-application process. The new "Grants.gov" system, under development at a …
Interesting Material In The Middle
David Sifry of Technorati shares some thoughts on niche publsihing. This realm of publishing, which I call "The Magic Middle" of the attention curve, highlights some of the most interesting and influential bloggers and publishers that are often writing about topics that are topical or niche, like Chocolate and Zucchini on food, Wi-fi Net News on Wireless networking, TechCrunch on Internet Companies, Blogging Baby on …
Oracle Of Omaha No Longer On Coca-Cola’s Board
USA TODAY: Billionaire investor Warren Buffett will not stand for re-election to Coca-Cola's board of directors, the world's biggest soft drink company said Tuesday. Buffett, who has been on the board since 1989, told the company his decision was because of increased demands on his time resulting from acquisitions by his holding company, Berkshire Hathaway. He said Berkshire Hathaway intends to keep its Coca-Cola …
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Coke Goes Cold On Ice Skater
Ah, the perils of celebrity endorsers. They don't always perform the way the advertiser hopes. From the AP: Michelle Kwan's withdrawal from the Winter Olympics forced two major television advertisers who were featuring the figure skater in their campaigns to reevaluate their plans. Coca-Cola has decided not to go ahead with one of its two ads that reference Kwan, while Visa USA is sticking with her. A series of Coke …
Hyperlinks Subvert Hierarchies
Doc Searls is considering the big bloatospheric issues again. I have this idea that the blogosphere is the one place in the world — or perhaps an entirely new world, or a part of a new world, created on the Net — where there is no need for class, for caste, for gates or keepers of anything. To me this is a world where the only success that fully counts is in helping move good ideas along, in helping make this new …
Jump! How High?
Spike Jones at Brains On Fire recently wrote about the Master/Slave relationship. He believes too many creative firms find themselves beholden to it. If an equal relationship and rules of engagement aren’t put in place from the beginning, then the client thinks that they can tweak umpteen-million times or call to have you place an ad the day it’s due. And it’s not their fault. It’s yours. Rock on with your bad self, …
Man From Redmond Calls Me An Employee Of Google
Scobleizer's buddies know how to milk Google AdSense for all it is worth. Some of my blogging friends make more money off of Google ads than I am paid by Microsoft (you’ll note that lots of people in my comment regularly question my ability to report honestly about things Microsoft related, why don’t these same people raise heck when employees of Google — and that’s what you are when you put a Google ad on your blog …
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Wieden And P&G Look To Raise The Bar On Packaged Goods Advertising
Adweek: Procter & Gamble has shifted global creative duties on its Old Spice brand to independent Wieden + Kennedy from Publicis Groupe's Saatchi & Saatchi after a pitch, the company confirmed. P&G spends about $80 million on Old Spice in the U.S. alone, according to Nielsen Monitor-Plus. "We're always seeking best-in-class agencies to bring expertise and creative energy to our brands," said Paolo deCesare, …
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