"Blogging is the closest literary culture has come to instant obsolescence." -Trevor Butterworth Mainstream journalist, Trevor Butterworth, delivered a thought provoking but ultimately dismissive article on blogs called "Time for the last post" for the weekend edition of Financial Times. In an ironic twist, FT set up a blog, where readers can chime in on the story. One of the more interesting aspects in the piece is …
Get The Download On Iraq
Eva Barboni on the Swarthmore lawn While Rocketboom looks to fill its tank with an estimated $2 million in ad sales--a lot of money for a video podcast--a group of students at Swarthmore College outside Philadelphia are deeply immersed in another sort of podcasting venture. War News Radio is a news program on conditions in Iraq today. We at War News Radio are trying to rediscover the voices of real people. Our show …
Gen Y Has A Mind Of Its Own
From Christian Science Monitor: Offer to buy the world a Coke and you'll probably find plenty of takers. But try to sell the iconic American drink, and you might meet with some ambivalence among youths these days, particularly abroad. That's according to a recent study that compared big global brands it considered "teen relevant," gathering feedback from thousands of youths in 13 countries - including the United …
ConAgra Gets CGC
Dawn Anfuso, senior editor for iMedia Connection spoke to Kevin Doohan, director of web marketing for Omaha-based ConAgra Foods, a Fortune 100 company. iMedia: Consumer-generated content is scary for many brands because of their inability to control it. How do you view the topic? Have you had much experience dealing with it yet? Any advice for other marketers? Doohan: I believe consumer-generated content is best when …
Grand Marnier Takes “The Conversation” Offline
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Gawker Poaches Another One
Ben Popken, of The Spunker has a new gig—editor of Gawker Media's The Consumerist. Joel Johnson will be moving up to Executive Editor of the site. Hit me up at ben [the darn at sign] consumerist.com with your consumer kvetching, hot ads and dishy industry dirt. You may recall Ben was recently looking at becoming a copywriter. I think he made a wise turn. I mean, why be told what to write by uncaring clients, when …
Crispin Puts On Lederhosen For VW
From The New York Times: Volkswagen may have retired its unwieldy "Fahrvergnügen" slogan, but a quirky new ad campaign for the struggling carmaker is once again invoking its German heritage. Along with faux-German catch phrases ("Straight outta da Autobahn" and "Fast as schnell"), the campaign introduces Helga, a blonde in white go-go boots who demonstrates the features of the redesigned Volkswagen GTI Mk V …
Sending Chills Through Chat
From USA TODAY: The first worm targeting Apple Computer's Mac OS X operating system has surfaced, though it does not appear to be widespread or especially dangerous. Its emergence, however, could indicate that hackers — who have almost exclusively targeted the much-larger Windows PC market — are expanding their attacks, computer-security experts say. The so-called OSX.Leap.A worm is designed to spread over iChat, …