Dangling Ferraris

Long Zheng writes about the fancy new machine he and many other bloggers received from Edelman, the blogger-friendly PR giant working with Microsoft to help launch Windows Vista. Microsoft gave out some timely Christmas presents to a bunch of bloggers this year. Brandon LeBlanc got one, Scott Beale got one, Barb Bowman got one, Mauricio […]

Manhattan Movers Capture The Imagination Of Millions

According to The New York Times, art imitates life then life imitates art. Thanks reality television! Last week, Anna Wintour, the editor of Vogue, agreed to allow A&E to film a documentary of the making of its September issue, usually the thickest of the year. Since the curtains were drawn open on the darker details […]

Silk Pajama Wearers Taking It To The Bank

John Battelle is pleased with the progress his new firm, Federated Media, made in 2006. I won’t gloat, but I will tell you all this: We beat my year’s estimated revenues by nearly 30%, and this fall, we were booking well over a million a month in new business. By mid January or so we’ll […]

Play Station Three Smart, But Not Hot

Hallmark Is Writing The Book On Integrated Marketing

The New York Times explains how Hallmark’s new lifestyle book is helping to reach female consumers, deepen its relationship with retailers and offer advertisers value-added exposure for their own brands. Hallmark Magazine is only in its third issue, but it has already attracted blue-chip advertisers like Kodak and Lindt chocolate. At a time when many […]

Second Life Reality Check

From reading the trade press, you’d think every marketer was falling over themselves to get on Second Life, thinking the site’s popularity is exploding. But over at Valleywag, Clay Shirky parses the claimed numbers of “residents” and “logins” and finds huge discrepancies. He also suggests that reporters have simply parroted Linden Labs’ inflated numbers without […]

Can A Fake Band Sell Out?

Maybe they have to pay out lots o’ life insurance for all those spontaneously combusting drummers, but as a huge fan of This Is Spinal Tap, I can’t help but be bummed out about this. Why Ogilvy has to do this to a good song, particularly by using it in a completely humorless way, I […]

Tight Pants…Not Just For Indie Posers Anymore

LA Times looks at the popularity of Santa Ana-based lifestyle brand KR3W. “KR3W’s smoking,” said Steve Carlson, general manager of Central Coast Surfboards in San Luis Obispo. “Each time I look at a new season line from them, I’m like, ‘Whoa, doggie man. This one’s testing me out.’ ” KR3W’s appeal is linked to the […]