Boy, if you thought DraftFCB was up shit's creek before, you ain't seen nothing yet. Because the key client decision-maker at Wal-Mart who gave the account to them has gone--after 9 months on the job. From Ad Age: Ms. Roehm's departure comes a little more than a month after the retailer handed its account to Interpublic Group of Cos.' DraftFCB and its media partner on the pitch, Aegis Group's Carat. Her role in the …
Continue Reading about Roehm Leaves Bentonville In The Dust →