created by The Ad Workers Local in Milwaukee [via Tom Monahan’s blog, Before & After]
Steve Rubel warns anyone reliant on page views for income to rethink their business model before it vanquishes. The page view does not offer a suitable way to measure the next generation of web sites. These sites will be built with Ajax, Flash and other interactive technologies that allow the user to conduct affairs all […]
Omnicom swooped in on another creatively-driven agency. This time, it’s 180 in Amsterdam. Founded in 1998 by Managing Partners Alex Melvin, Guy Hayward and Chris Mendola, 180 Amsterdam is one of the most awarded independent agencies in the world. In 2004, 180 Amsterdam was recognized as the world’s third most awarded agency at the Cannes […]
I show you this product not because I’m particularly fond of tidying up. No, I like Dirt Devil’s tagline, “Fight Dirty” alot. Whatever the sweeper’s charms, the tagline is poetry in motion.
BusinessWeek reports on the big push the radio industry will make next year to promote HD radio. If there’s anything the radio industry can do successfully, it’s to get airtime for itself: In its largest advertising campaign ever, the broadcast radio industry plans to give up airtime next year valued at more than $250 million […]