Each article takes its own tack on the news: Ad Age: “Unruly Julie and the Scandal That Rocked the Ad World” The New York Times: “Rocky Return to the Roots at Wal-Mart” The New York Post: “Draft Exec Out in Cold After Wal-Mart Move” (the new biz head of DraftFCB is leaving for Digitas)
Archives for December 2006
Some Hard Rockin’ Indians Los Angeles Times and USA Today both have the story… The Seminole Tribe of Florida is buying the famed Hard Rock business, including its casinos, restaurants, hotels and huge collection of rock ‘n’ roll memorabilia, in a groundbreaking $965-million deal. The Seminoles were the first U.S. tribe to get into the […]
AdPulp readers, I need some help finding a Nintendo Wii for a client. Just the basic $250 Wii Console. No fancy extras, no fancy bundles, no premium gray-market pricing. For your troubles, a rare, limited edition AdPulp.com t-shirt, and a promotional plug for you or your agency. drop me line on the tips line (email@example.com) […]
Visa recently launched FanWithAPlan.com, a community-based sports-themed site initially target to the 2010 Winter Olympics and Paralympics in Whistler, BC. I’m a bit curious about the future-focus of the site by looking towards 2010. Could it have more impact coinciding with say the college football bowl season or the Superbowl? But none-the-less jumping into anything […]
Big, boring corporate websites, such as Unilever and P&G, attract a bigger audience than prime time TV shows, according to Ad Age: Such package-goods marketers as Procter & Gamble Co. and Unilever don’t sell many products directly online. Their low-cost, low-involvement brands tend not to generate much search. Yet the websites of P&G and Unilever […]
Google has finally integrated their radio advertising platform, driven from their acquisition of dMarc Broadcasting, into their AdWords program. A beta program is currently underway and ads are being run in several markets. AdWords audio brings the same bid-based advertising to radio networks and offers targeting by demographic, location and station type. The AdWords systems […]
Danny G just ripped off ten blog posts in a row. Dude, I’ve only been traveling for two days! Once again, it’s nice to have colleagues you can count on in this, or any, endeavor.