What Conscious Consumers Want, Conscious Consumers Get

St. Paul Pioneer Press reports on the growth of the fair-trade movement. Bluejeans made from cotton bought from impoverished African growers at above the market rate are making their debut in Europe. Their French manufacturer, Rica Lewis, bills them as the world’s first jeans to be created from 100 percent fair-trade cotton. The fair-trade movement […]

Angry Gamers Unload On Sony And Zipatoni

Sony launched a fake blog via their promo shop Zipatoni. When will brands and their agencies learn? You simply can’t screw with the swarm. Here are some of the comments I pulled from the fake blog: You guys are awful. It’s obvious that Sony is resorting to fake publicity like this in an attempt to […]

Pay For Undisclosed WOM Now. Pay Steep Fines Later.

Washington Post reports on the federal government’s oversight activity as it relates to one of the marketing industry’s hottest segments. The Federal Trade Commission yesterday said that companies engaging in word-of-mouth marketing, in which people are compensated to promote products to their peers, must disclose those relationships. The FTC said it would investigate cases where […]

Red Red Wine

I’ve often thought that the tipping point for Kmart’s descent into retail irrelevance came because of “Rain Man.” When Dustin Hoffman’s character said, “Kmart Sucks!” at the end, the audience in the theater I was in clapped wildly. Merlot, it appears, has suffered the same image breakdown, thanks to “Sideways” when Paul Giamatti exclaims, “I’m […]

Under My Raincoat

Tom Asacker wants to know more about me. Actually, he wants everyone reading this post to know more about me. Normally, I pass on the meme thing, but Tom Asacker is not your normal blog pal. We’ve spoken on the phone! So, withough further ado, Five Things You Don’t Know About Me… 1) I’m essentially […]

Shine On You Crazy Diamonds

According to David Segal of the Washington Post, volunteer Wikipedia editors remove over 100 entries a day from the community-based encyclopedia. The Shiny Diamonds, a spunky band from Canada, make music they call “mind-blowing thrash folk.” Last week, the lads and their songs were tagged with a less flattering description: “non-notable.” This was not some […]

Airport Insecurity

Okay, I’ll make this ad-related in a minute… …but how insane is it that airport security wouldn’t let Troy Smith bring his Heisman Trophy on the plane???? Now, here’s my question for all you award-show winners: Has anyone had trouble carrying a One Show Pencil on the plane? Or a Cannes Lion? What about your […]

Take This Pitch And Shove It

TNYT looks at São Paulo’s radical, but righteous, move to eliminate outdoor advertising from the city. Imagine a modern metropolis with no outdoor advertising: no billboards, no flashing neon signs, no electronic panels with messages crawling along the bottom. Come the new year, this city of 11 million, overwhelmed by what the authorities call visual […]