Advertsing Age looks at a coffee giant’s random acts of kindness. Don’t be surprised if sometime between now and Christmas a stranger gives you lift tickets in Denver, skating passes in Toronto or even free parking at a Michigan hospital. They’re certainly not your typical holiday-stocking stuffers, but Starbucks is using such happy acts to […]
Okay, here’s a lesson for all you brand builders out there: If you have a business with an e-commerce component, like say, a major electronics retailer, and you take pre-orders over the web for the hottest video game system of the Christmas season, don’t cancel all the pre-orders 3 days later, explaining that your online […]
Gawker Media’s The Consumerist is always a good read (thanks to editor Ben Popken). Today, particularly so. Here’s one story from the retail sector: A huge-ass box of pot on its way to a Philadelphia drug dealer was mistakenly rerouted to the local Kmart, Saturday, where it was discovered by an employee in the stock […]
The New York Times looks at the new, more fiscally conservative, approach to launching a tech venture today. Unlike most companies formed during the first Internet boom, which were built on costly technology and marketing budgets, many of the current crop of Internet start-ups have gone from zero to 60 on a shoestring. “V.C.’s hate […]
Bob Garfield, writing for Advertising Age, rips Goodby, Silverstein & Partners a new one. Why? Because they made a mediocre TV spot for Saturn. To see the introduction of Saturn’s Aura midsize sedan from Goodby, Silverstein & Partners, San Francisco, is to wonder where Goodby and Silverstein were when this thing was being produced. On […]
Jason Calacanis, CEO of AOL’s Weblogs Inc. is playing with microphones and software and stuff.
With the recent trend of wholesome snack foods reaching “truly ridiculous proportions,” Frito-Lay announced Monday that it would, against its better judgment, roll out a new line of healthy fruit-and-vegetable-based chips next February. “Here,” said Frito-Lay CEO Al Carey as he disgustedly tossed a bag of the company’s new Flat Earth-brand snack crisps onto the […]
The Wall Street Journal looks at Unisys’ attempt to reach key influencers. Advertising has long been a game of pitches to the masses, an approach still employed by makers of soda and fast food, among many others. Increasingly however, marketers who sell to other businesses are recognizing that aiming their advertising more narrowly can be […]