Review Me

Brands want to advertise on blogs. Startups are scrambling to deliver working business models that make this easy to do so. Some will succeed. Some will fail. Such is life on the internets. ReviewMe.com is one of the new players, having launched just last week. ReviewMe.com is a service that connects advertisers and bloggers for […]

Learning As They Go

Carson Sloan and Luke Watkins, two graphic design graduates from the University of Delaware, are on a mission. They are also on a road trip. Before we take that leap, before we accept that first job, and before we dive into the competitive world of design, we have one last class to take… call it […]

Making Machines That Think

Today’s New York Times explores “the semantic web” or Web 3.0. The classic example of the Web 2.0 era is the “mash-up” — for example, connecting a rental-housing Web site with Google Maps to create a new, more useful service that automatically shows the location of each rental listing. In contrast, the Holy Grail for […]

Mississippi Goes On A Charm Offensive

A new ad campaign aims to change people’s perceptions of the state. From The International Herald Tribune: When anyone has wanted to know the country’s poorest state, or its fattest, or least educated, or sickest, or most corrupt, the answer has most often been Mississippi. It has even been rated the worst place to raise […]

Activist Judges Pave The Way For A Burrito Invasion

Okay, so the headline’s a bit overstated. This BusinessWeek article focuses on a lawsuit filed when Panera Bread tried to prevent Qdoba Mexican Grill from opening nearby because Panera contended “a burrito is a sandwich.” Panera has a clause in its lease that prevents the White City Shopping Center in Shrewsbury from renting to another […]

Creator Director/Currator Presents Work By Photojournalist/Anthropologist

Saddam Mania by Teun Voeten is a complex and challenging photo exhibit of images of Iraq’s former leader that carves out new unexplored territory at the intersection of art and journalism. The exhibit is curated by Sharoz Makarechi, founder and creative director of Think Tank 3, Modern Day Think-Shop. This is the first exhibit by […]

A Star Shredder

According to the Boston Globe, Staples’ $69.99 MailMate junk-mail shredder has been cast in a supporting role in the Nov. 16 episode of the NBC sitcom “The Office,” a centerpiece of the network’s Thursday night lineup. “The Office” cameo is no mere product placement, said Staples vice president Todd Peters; the Staples MailMate, which is […]

Web Users Love To Go Fast

Edward Cotton of Butler, Shine, Stern and Partners attended the Web 2.0 Conference in San Francisco recently. Here’s a small sample of what he heard. Marissa Mayer, Vice President of Search Product and User Experience at Google gave a short, but extremely smart talk at Web 2.0 conference about the most significant thing that the […]

Wal-Mart’s Big Boo-Boo

You may recall Wal-Mart’s use of Nazi imagery in an ad meant to fight an “anti-big box” measure in Flagstaff, Arizona. Now, there’s another ugly incident. Bent Corner is reporting that t-shirts emblazoned with the Totenkopf or “Death’s Head” are currently available for purchase at your friendly neighborhood Wal-Mart. [UPDATE] Edleman, Wal-Mart’s PR firm, is […]

Branded TV Shows And Movies Freely Offered

Today’s New York Times explores the world of marketers who are busy producing their own full-length TV shows and movies: Advertisers say they are prepared to give the shows to networks free or in exchange for commercial air time; such offers could appeal to networks looking to control costs. But some network executives voiced skepticism […]