I saw a Mitsubishi Outlander TV spot last night. It was a page torn directly from Nissan's playbook. Sadly, I don't see a version on YouTube yet. But the "Out Everything" camapign is clearly a derivative of Nissan's type-driven "Shift" campaign. The Auto Channel describes it this way: The Out Everything campaign kicks off with a 30-second television commercial taking the viewer from starting the car through its many …
Parents Sue Starbucks Because Hot Chocolate Is Hot
It's outrageous! Egregious! Ridiculous! From The Indianapolis Star: A Hancock County couple have filed a lawsuit against Starbucks, accusing a Fishers store of serving scalding hot chocolate that seriously burned their little girl. Michael and Alexis Brennan filed the suit Tuesday in Marion Superior Court on behalf of their daughter, Rachel. Rachel's age is not included in the lawsuit, but it says she was in a child …
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JWT, BBDO, CP&B And…NBC?
Looks like NBC wants to get into the admaking biz, too. From Businessweek: NBC Universal: ad agency. Or it will be, sort of. Its new digital czar, Beth Comstock, and her staffers are approaching key advertisers with a simple yet far-reaching proposition: Let our digital studios create some advertising for you. In other words, although NBC executives chafe at this characterization, join with us to demolish …
Jason Moves To Greener Pastures
TechCrunch and The New York Times are both reporting on Jason Calacanis' resignation from AOL, the company that paid 25 mil. for his firm, Weblogs, Inc. Jason Calacanis, the outspoken blogger and entrepreneur who ran AOL’s Netscape division, resigned on Thursday in the wake of the firing of AOL’s chief executive, Jonathan Miller. Mr. Calacanis sold his company, Weblogs Inc., a network of blogs, to AOL last year and …
The Columbus Dispatch Outsources Its Admaking To India
Holy smokes. Could this be the start of something big? From The Columbus Dispatch, reporting on itself: The Dispatch Printing Company has contracted with an Elgin, Ill., graphic-design company to create ads for The Dispatch’s advertising clients, allowing for greater efficiency and more rapid turnaround. About 90 positions will be eliminated as a result of the contract with Affinity Express Inc. The displaced …
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Cut The Crap
One of the nation's top general interest bloggers, Jason Kottke, wants podcasters and video buffs to get to the point. Before YouTube and Google Video came along, video on the web often suffered from taking too many cues from the production values of traditional media. Even in the early days of YouTube, a typical video made by someone for an audience was like a mini-movie: 15 seconds of titles, followed by 10 seconds …
Madscam: Long On Common Sense, Short On Cursing
I’ve been eager to get my hands on a copy of the always salty and entertaining George Parker’s (of Adscam and Adhurl fame) new book Madscam: Kick-Ass Advertising Without The Madison Avenue Price Tag. It arrived from Amazon yesterday, and while I haven’t read it cover to cover, I can give you a heads up on what it’s all about. Let’s start with what the book isn’t: It’s not a compendium of George’s blog, or a …
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A Wild Ride From Chicago To Miami To Boulder And Back
Lewis Lazare does a good job of bringing a gossip columnist's persepective to the ad biz. Today, he puts Scott Wild in his sights. He's baaaaaaack!!!!! Yes, indeed. The (in)famous Scott Wild is headed back to Chicago this week. You might recall that some 18-months ago, Wild exited Cramer-Krasselt/Chicago and a comfy $250,000-plus salary, and wound up in a lesser-paying senior copywriting job at the very hot Crispin, …
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How E.T. Would Phone Home
Forbes is reporting that Apple Computer is about to rock the mobile world with their new iPhones. Hon Hai Precision Industry Co Ltd. has secured contracts from Apple Computer for 12 million mobile handsets that also function as music players, the Commercial Times quoted industry sources as saying. Apple will launch the mobile handsets in the first half of next year, the newspaper said, without providing financial …
Not So Fast There Skippy
Radar reports that new TV spots from Dewar's can't be missed. If you live in Manhattan, and your Time Warner Cable DVR has been acting up lately, the culprit may be a spirit. Not the spectral kind. We're talking about Dewar's, the "sophisticated whisky that's honeyed and spicy, yet light and smoky," as Bacardi, the Bermuda-based liquor behemoth that owns the Dewar's brand, puts it. According to several avid TV …