Union Uses YouTube To Let Some Air Out Of Goodyear

For several months now, a strike at Goodyear has forced the tire maker to use non-union workers and managers to produce the tires. Now, the United Steelworkers Union has produced an ad campaign to warn consumers that these scab-produced tires might not be up to snuff. And they’ve put some of the ads on YouTube, […]

Sharpies On Toast

Inspired by the smashing success of Alex Tew’s Million Dollar Homepage, Pete Kerr and his wife Heather and their friend from work Karys from Belfast, Northern Ireland, have launched a like concept. There are a couple of key differences from Tew’s experiement. One, the money raised goes to charity. Two, everyone gets the same size […]

Measuring Word-Of-Mouth

The New York Times looks at the power of word-of-mouth today. While every brand desires this supposed state of marketing nirvana, very few know how to accurately track the activity. “The majority of word-of-mouth happens in areas devoid of microphones or cameras or any other means of actually tracking conversations,” said Jamie Tedford, senior vice […]

Be Edgy Or Be Damned

PR blogger Steve Rubel has some interesting things to say about Weblogs Inc., now that its founder Jason Calacanis has left the AOL-owned company. Since AOL bought Weblogs Inc I feel it has started to lose that editorial bite it once had. The posts on blogs like TUAW and others have been very informative, but […]

That Giant Sucking Sound Is Just A Draft. Or Draft/FCB.

AdFreak calls out Draft/FCB for this ad, which congratulates all the winners from last year’s Cannes. Adweek, by its very nature, tends not to be extremely critical of agencies, so when one of their editors says, “Maybe direct agencies aren’t that good at creative after all,” you know your shop needs some help. Well, awards […]

BBH Learns Chinese

American agencies are scrambling to add Hispanic marketing to their laundry lists of services/expertise. Meanwhile global shops are eyeing opportunities in Asian markets, particularly China. According to Adweek, Bartle Bogle Hegarty has opened an office in Shanghai, China, after beginning the arduous process of obtaining government approval to do so in late 2005. BBH China […]

Ad Blog News

Beyond Madison Avenue, a group blog started by Talent Zoo in September 2005 has redesigned and moved to a new content management system (Word Press). In related ad blog news, Adrants has dipped its toe in the group blog waters after a multi-year run as a solo operation. Angela Natividad is Steve Hall’s new accomplice. […]

Visiting Mother On Turkey Day

The biggest family holiday of the year in the U.S. seems the ideal time to look at Mother, the British agency with a family vibe. According to StartupJournal.com, the agency’s ability to retain staff is the key to their continued success. Happy employees make for loyal, profitable customers, studies show. Yet few businesses apply this […]