Ogilvy Switches To Roam

Brian Morrissey of Adfreak is reporting on a new idea emerging from Ogilvy. Chris Wall, co-chief creative officer at Ogilvy, intends to launch an agency offshoot called Ogilvy Transient. Wall described Transient at the shop’s Verge conference yesterday, and it doesn’t refer to an underbathed creative. It’ll be a roaming, experimental agency unit that aims […]

Whassup! With Vinny?

Vinny Warren, the advertising creative responsible for the Budweiser “Whassup!” campaign, has left DDB Chicago after seven years. In addition to the Cannes Grand-Prix winning “Whassup” campaign, Warren has created popular and award-winning work for OfficeMax and Volkswagen Germany via DDB Berlin. This August, Warren created and executive-produced OfficeMax’s one hour television special “Schooled,” featuring […]

Google Serves Up Mobile Mail

Google introduced an innovative new mobile client, Gmail for mobile devices. This freely downloadable Java application delivers Gmail users the look and feel of Gmail through a fast, feature-rich interface that’s optimized for handheld devices. Deep Nishar, director of product management at Google said, “We realize the role mobile phones play as a key driver […]

It Takes Talent To Work With Talent

Michael Zhang of Folksonomy spoke recently with John Battelle, the founder and Chair of Federated Media Publishing. Here’s a slice of their conversation: Q. What are some challenges that you’ve experienced since starting Federated Media? A. Working with the folks that we have selected to be in the network has been a learning experience, because […]

Someone’s Pissed At PayPal

San Francicso Chronicle reports on a scary disturbance at eBay’s PayPal division. Police cordoned off eBay’s campus in north San Jose on Wednesday while trying to find out who was responsible for a Halloween explosion that jolted a four-story office building housing PayPal, the auction company’s online-payment division. The blast, set off at 7:30 p.m. […]

Bloggers Get New Machines In Return For Words

Jen Chung of Gothamist is participating in a new brand-sponsored group blog at intelbloggerchallenge.com. Each week a moderator asks Intel’s small group of prominent bloggers a question. The chosen ones blog their responses. The introductory query was, “Why do you blog and what is one thing you have accomplished through blogging that you are most […]

Direct Mail May Not Be Sexy But It’s Still A Growth Biz

Even The New York Times calls it junk mail: Over the last year, marketers sent more than 114 billion pieces of direct mail — catalogues, credit card solicitations, coupons and the like — an increase of roughly 15 percent from five years ago, according to the United States Postal Service. And in the last year, […]

Dude, Your Phone Rocks So Hard

Reuters points out that music for mobiles is turning into a masive business that device makers like Nokia are cashing in on. Consumers are increasingly snapping up mobile phones with built-in music players, and sales far outstrip shipments of dedicated MP3 music players. “The change in consumers’ habits has started. The best evidence is our […]

Bogged Down In NYC/CHI/LA

Ocean Spray, an agricultural cooperative owned by more than 650 cranberry growers, is embarking on an ambitious event maketing campaign in New York City today. “Bogs Across America” which will also visit Chicago and Los Angeles, recreates cranberry bogs in the nation’s most urbanized landscapes, so city dwellers can enjoy the annual fall harvest first […]

Is Your Agency A Breeding Ground For Bullies?

Lord knows the ad industry is a place for eccentrics and weirdness in general. But see if this story from LiveScience.com matches your workplace experience: In a recent study, bullied employees likened their experiences to a battle, water torture, a nightmare or a noxious substance. Understanding the seriousness of workplace bullying and what it feels […]