According to Jon Fine at BusinessWeek, “Google is rolling out its most ambitious print advertising initiative yet, an online marketplace that will let advertisers place bids on space in more than 50 major newspapers across the U.S.” Nat Ives at Ad Age thinks it might work: With the participation of major papers from The New […]
“There are no bad advertising agencies, only bad agency-client relationships,” said Kenneth G. Romanzi, domestic chief operating officer at Ocean Spray Cranberries. Someone’s been drinking the Cranberry Kool-Aid. Actually, it’s just a snippet from a good article in today’s New York Times on the state of agency-client relationships.
Over at The Truth About Cars, editor Robert Farago talks about his trip to JWT’s New York office to discuss Ford’s “Bold Moves” Internet-based efforts. As soon as our chat commenced, I discovered that “transparency” was the name of JWT’s game. My bright eyed and tie-less adtagonist wanted to know if I– or anyone else– […]
Guessthelogo.com puts highly visible logos in front of you and asks you to choose the correct iteration. Players with the fastest times get bragging rights on their site (like a video game in an arcade).
I confess that I don’t know much about the Massachusetts governor’s race, but here’s a pretty freaky ad for candidate Kerry Healey: Here’s some background about the ad from Salon.com, but if there are any Massachusetts AdPulpers who can shed a little more light on this race, please comment. This political season seems like it’s […]
Wired tells of organizational upheaval at Gannett, the publisher of USA Today as well as 90 other American daily newspapers with combined daily paid circulation of approximately 7.3 million. According to internal documents provided to Wired News and interviews with key executives, Gannett will begin crowdsourcing many of its newsgathering functions. Starting Friday, Gannett newsrooms […]
Portland hipsters and Sub Pop recording artists, The Helio Sequence, pulled a Moby and sold their song “Don’t Look Away” to Microsoft for use in a new Zune commercial. It doesn’t make me like them any less. Far from it. It’s a savvy move.
Business Week looks at Levi’s new video-driven web campaign. For decades, the medium has helped define the advertising message. Now marketers such as Levi Strauss are experimenting with the fledgling tableau of the Internet and coming up with new kinds of advertising. They’re discovering that developing video campaigns for the Web is an entirely different […]
Jason Calacanis, CEO of AOL’s Weblogs, Inc. kindly shares his responses from an email interview with a mainstream journalist. Blogging is already a business. Our company, Weblogs, Inc., is an eight figure a year business. Gawker Media, Rafat Ali’s PaidContent.org, Mike Arrington’s TechCrunch, John Battelle’s Federated Media, and Boingboing.net are all significant media business today. […]
Barkley Evergreen & Partners, Inc., the largest independent employee-owned agency in the country, has changed its name to Barkley. The shift comes as the agency moves to a new national headquarters building located in Kansas City’s Crossroads Arts District, a thriving creative community that includes the city’s best art galleries and production houses. The agency’s […]