Welcome to Optimism reminds us of a passage from Where The Suckers Moon, the book that started all this for me. Wieden was an unlikely creative star. His father Duke was one of the grand old men of Portland advertising...Dan was born on the cusp of the baby boom, in 1945. He was as rebellious as his father was establishment. An angular, perpetually energetic kid with a seemingly limitless capacity for wonderment... …
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