They posted this over at The Consumerist today. If you haven't ever seen it, watch. It's spot-on. And not for sensitive ears, so keep the volume down if you're at work. …
Continue Reading about Truth In Advertising: An Oldie But A Goodie →
They posted this over at The Consumerist today. If you haven't ever seen it, watch. It's spot-on. And not for sensitive ears, so keep the volume down if you're at work. …
Continue Reading about Truth In Advertising: An Oldie But A Goodie →
By David Burn
BBDO Düsseldorf is pulling a Wieden and opening its own "school" for aspiring creatives. I've always thought of the agency business as a guild. From the looks of its new crest, BBDO may share this vision. …
By David Burn
According to the Washington Post: Restaurant operator Denny's Corp. on Tuesday said it agreed to sell 66 franchisee-operated restaurant properties to National Retail Properties Inc. for $67 million, in order to reduce debt and strengthen its balance sheet. The company said that after the closing of this deal, it will have sold 80 properties this year for gross proceeds of about $81 million. Denny's shares were flat …
Continue Reading about A Real Estate Grand Slam For Denny’s →
By David Burn
Mack Simpson spent a month working to piece together a list of dos and dont's for newly minted advertising creatives. He suggests common sense things like "Don’t be late" and "Don't be an ass." But my favorite, hands down, is: 6) Think twice, speak once There are a lot of very bold, bright people working in advertising, people who hold strong opinions and feelings about the work. Boldness is a virtue so, in meetings, …
By David Burn
[via Adfreak and Good Magazine] …
By David Burn
According to Chevrolet's press release from last Friday, college students from across the U.S. will compete to produce a Super Bowl spot for the automaker, giving consumer generated media its largest audience ever. The winning team will participate in the production process as their concept is developed and made into a 30 second television commercial. The spot will then air during Super Bowl XLI on February 4, …
Continue Reading about Consumer Generated Super Bowl Spot To Air In February →
As more and more of our money is spent on virtual things--like music that's downloaded instead of bought on CD's, insurers will begin covering them for loss or theft. As the UK Independent reports: Nationwide has been the trail-blazer, including music and other entertainment downloads as standard in its home contents cover. The building society argues - and a lot of iPod users would agree - that these virtual music …
By David Burn
Ad Age, an old guard media company, seems to relish the unrest experienced by two prominent online startups last week. It was a tumultuous week for new-media companies. First, the student social-network Facebook suffered an uprising in response to new activity-tracking features. Then, changes to Digg.com's algorithm for weighing and ranking news stories touched off a minor upheaval by top contributors. In each case, …
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