Interpublic claims to be figuring out the future of media with a new space, a new staff and a new blog dedicated to the pursuit. I don't know how well they are fairing in their quest, but it's the right path to take. Here's how the press and others see it: "In a sleek media lab hidden in a Los Angeles high-rise, some of the country's biggest media companies and their prominent clients are seeking to understand the …
They Can’t Legislate Very Well And They Sure As Hell Can’t Advertise Effectively
Ad Age says politicians plan to spend waste $1.6 billion on TV advertising in the buildup to 2008. Despite all the media chatter about Howard Dean's digital legacy and the rise of blogs and websites as the new powers of political marketing, local and national broadcast TV will continue to receive the overwhelming bulk of all ad spending during the upcoming primaries and presidential race, according to Evan Tracey, …
30 Seconds And Then Some
According to the New York Times, entertaining commercials can extend their run on the interweb. Duh! Like the generation of Americans that traded baseball cards, Internet users often swap television commercials, e-mailing them back and forth. “The best compliment you can get these days is if you create an ad entertaining enough that people want to virally share it and pass it on,” said Karen Jones, the vice president …
Geek Grunge
According to new research by Intermedia, IT staff are twice as likely to wear a heavy metal t-shirt as their non-IT counterparts. IT workers are also 34% more likely to sport a ponytail; 63% more likely to wear black jeans; and 32% less likely to wear clean clothes every day of the week. …
Want Affordable Luxury? Rent It.
Ruth La Ferla of The New York Times knows how to make an impression on the impressionable. During the round of parties preceding the New York Fashion Week, Stephen Knoll, a hair stylist, gave my satchel- size Yves Saint Laurent Muse bag the once-over. "Handsome," he murmured. Then he focused on my Marni coat, with its spray of plastic flowers. "Gorgeous," he pronounced. I neglected to tell him that both were rentals, …
It’s All An Act
See the New York Times for the unmasking of an interweb caper. …
Meet Jelly Helm And His Idealistic Followers
Wieden's in-house ad school W+K 12, got a real life assignment from Good Magazine. The task was to create a spread that conveys the theme "I Heart America." W+K's team, led by the great Jelly Helm, came up with a positive twist of a theme line, "Love it, or fix it." Good Magazine posted a video on You Tube, showcasing the making of this campaign. One of the students in the video says, "Advertising has the potential …
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Show No Ribs
According to Reuters, the Spanish like a little meat on their bones. The world's first ban on overly thin models at a top-level fashion show in Madrid has caused outrage among modeling agencies and raised the prospect of restrictions at other catwalk pageants. Madrid's fashion week has turned away underweight models after protests that young girls and women were trying to copy their rail-thin looks and developing …