BYOBiz

Vermont’s Champlain College–a private, baccalaureate institution that offers professionally focused programs balanced by a liberal arts foundation–has created a brilliant program for budding entrepreneurs. It’s called BYOBiz, or “bring your own business.” According to Burlington Free Press, 15 students started in the program this fall. National Public Radio’s Marketplace says one student in the program, […]

DDB Taps Insiders To Lead Chicago Shop

Lewis Lazare keeps us up to date on who’s doing what on the 38th floor of Chicago’s “Big Stan,” a.k.a. the Aon Center. Paul Tilley has prevailed. On Monday, DDB/Chicago announced Group Creative Director Tilley, 39, will assume the top creative post at the beleaguered agency with the title of managing director, creative. Tilley will […]

The Jihad Is Over–In Ohio, At Least

Not exactly a surprise ending. From NBC4 in Columbus, Ohio: A car dealership’s tongue-in-cheek radio advertisement declaring “a jihad on the automotive market,” will not be aired, according to a press release issued on Monday from the Ohio chapter of the Council on American-Islamic Relations. An official with Dennis Mitsubishi told CAIR-Ohio that the dealership […]

No Escape From Commercial Space

The Escapist has an interesting feature on online guerilla marketers, or OMGs. Disguising himself as just another consumer turning to the internet for entertainment, advice and counsel, Jack prowls community forums looking for an opportunity to share his “opinion” of his clients’ products and services. But his task isn’t easy. Part of the reason many […]

Think Fast. Think Aloud.

Business Week is providing eight rules for brainstorms. Here’s one that makes sense: BRAINSTORMING SESSIONS ARE WORTHLESS UNLESS IDEAS LEAD TO ACTION Brainstorming is just one of many techniques that make a company creative. It is of little value if it’s not combined with observing consumers, talking to experts, or building prototype products and experiences […]

D.I.Y. Video Continues To Roll

The San Francisco Diggers of the 1960s used to feed the hungry in Golden Gate Park between theatrical perfornances. But there’s a new group of Diggers in the Bay Area these days. And The New York Times says they just got VC funding for a video production unit. In 2004, Jay Adelson, 36, and Kevin […]

Ad Industry Turns To PR Firm For Image Help

From Ad Age: The American Association of Advertising Agencies has tapped GolinHarris, a global firm that represents corporate heavyweights such as McDonald’s and SC Johnson, to stave off “negative headlines” and burnish the industry’s reputation with reporters and other influencers. It’s unclear exactly what tactics will be employed, but executives familiar with the situation said […]

Brand Impressions Formed At Retail (Few Things Are As Powerful In Business)

The Pacific Northwest is a fertile place. A place where good ideas take root. Today’s New York Times Magazine looks at Umpqua Bank, a regional financial player that has made the wise decison to bank heavily on experiential and lifestyle marketing. With free wi-fi access, Umpqua brand coffee, a spacious seating area and flat-screen television […]