Beyond Brand Evangelism

According to Newsweek, Peter McBride can take off his polo shirt and maintain his preppy image. McBride, 22, has a Polo pony tattooed on his chest. His decision to brand himself with a brand is increasingly common. Gaje Pou, a New York City tattoo artist, says getting inked with designer or corporate logos is “definitely […]

Spam And Phishing Are Not Your Problem (Even Though They Are)

Grant McCracken, a man with a Ph.D. in anthropology who has taught at Harvard Business School, examines the way Microsoft and eBay avoid treating problems like spam and phishing that daily impact their customers and their brands. For some reason, Microsoft thought that spam was my problem. How cavalier. Apparently, the author and vendor of […]

Wagging The Valley’s Long Tail

San Jose Mercury News takes a closer look at Nick Denton’s Valleywag, a.k.a. Nick Douglas. The 22-year-old college dropout has ruffled Silicon Valley’s feathers in the seven months since valleywag.com launched. The site has established itself with a daily quota of 12 items, a mixture of gossip, rumor and wry riffs. Plus, Valleywag gives the […]

Pestitcides Are Not Refreshing

Turkish newspaper, Zaman, brings us this twisted story of two beverage behemoths gone bad: India parliament agreed on ban of Coca-Cola and PepsiCo products following last week’s discovery of toxic chemicals in the Indian manufactured cola products. The New Delhi-based Center for Science and Environment said last week that tests conducted on 57 samples found […]

Rising Gas Prices Precipitate Executive Delusions

General Motors CEO Rick Wagoner, in a foolish moment, told USA Today $4.00/gallon gas will not lead to fewer auto sales. Despite the speculation about how high prices could run after the cutoff this week of BP’s Alaskan crude, Wagoner says he thinks vehicle sales are unlikely to nose-dive. “We have actually been a little […]

Bono Plays Steve Forbes’ Fundraiser

Bono is one of six founding partners in Elevation Partners, a private equity group. According to New York Times, Elevation just acquired a stake of more than 40 percent in 89-year-old Forbes magazine and Forbes.com at a cost of $250 million to $300 million. Roger McNamee, a managing director and co-founder of Elevation, helps mere […]

The Old Embedded Google Search Box Trick

USA Today reports on a lucrative deal between online titans. Google reached a deal Monday with the owner of MySpace.com to share at least $900 million in advertising revenues and become the exclusive search provider for the popular social-networking site. Under the multiyear deal, News Corp.’s Fox Interactive Media unit will add Google search boxes […]

Ricky Bobby’s White Bread

If this Ad Age report is correct, supermarkets across the land can expect a run on bologna, mustard, peanut butter and jelly. When Interstate Bakeries Corp. agreed to a product-placement deal with Sony Pictures to have its Wonder Bread brand incorporated into a Will Ferrell movie, it did so with a handshake and a prayer. […]

Actors’ Union Strongarms Madison Avenue (Madison Avenue To Make Clients Pay)

The actors unions and representatives of major national advertisers said they have reached a tentative agreement that extends their contract for two more years, according to Adweek. The pact, which is set to run through 2008, is significant because it governs $2 billion worth of advertising in which actors appear. The deal, if approved by […]

You Don’t Make The Cover Of Magazines By Playing It Safe

According to MyBusiness Magazine, Jason Fried of 37signals built his business with a philosophy he calls “Getting Real,” a way of thinking that inspires those with limited budgets and few resources to create successful products. “Big business loves mediocrity: They put process first and product second. As long as you go through this process and […]