When Brand Evangelists Turn Scary

According to Marion Chronicle Tribune, close to a dozen masked men entered a Taco Bell in Jonesboro, Indiana toting six 40-gallon trash bags filled with individual packets of taco sauce – about 25,000 in all, police guess. “I’ve heard a lot of people accumulate sauce packets in their glove compartments. We know people keep things, […]

Geriatric1927 Lays His Story Down

Viral videos distributed through YouTube are all the rage, but until the recent emergence of You Tube user, Geriatric1927, the idea that senior citizens would successfully run with this ball was not well, nor widely, understood.

This Roc-A-Fella Is A Master Juggler

Shawn Corey Carter, a.k.a. Jay-Z, 36, is president and CEO of Def Jam Records. For most mortals that would be an all-engrossing position and a magnificent accomplishment. But Jay-Z is on another level. He’s also one of the owners and founders of the Roc-A-Fella empire, which includes Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films and Rocawear. And […]

More Than A Feeling

Erin at Out of Character is living proof that the millions of dollars being spent by marketers on scent and sound is worth every penny. I went to Costco today to pick up laundry detergent and…approximately $90 worth of other crap I totally don’t need, and much to my orgasmic delight and/or horror I stumbled […]

How Greatness Gets Going

I don’t know what legendary media critic, A.J. Liebling thought of advertising. Whatever he thought of it, he knew how to use advertising to his advantage. Here’s a small piece of his Wikipedia entry: He returned to Providence in autumn 1927 to write for the Journal. He then moved to New York, where he proceeded […]

Report Locally. Webcast Globally.

Writing in Editor & Publisher, Kevin J. Mireles advises the newspaper business to “make a conscious transition from being strictly content creators to become local communication facilitators.” He argues that newspapers could benefit greatly by providing user-generated content that’s been screened by professional editors. By “benefit” he means increased revenue via advertising. The notion being […]

Viacom Gets Gen Y

According to the New York Times, Sumner Redstone’s media conglomerate is making savvy moves and cashing in on them. Viacom said yesterday that growth in advertising sales at its MTV Networks helped the company post a 27 percent increase in second-quarter profit. Viacom also announced that it had agreed to buy the online video and […]

Trust Is A Big Brand Builder

After AOL’s fumbling of privacy-rich search data, an act for which they’re taking a pounding, customer-centric Google is looking good in this USA Today article on the topic: Google CEO Eric Schmidt has a message for Google users: Your searches are safe. “Our No. 1 priority with our users is trust,” Schmidt told some 2,000 […]

Some Ad Guys Are Real Creeps

“Quiznos Marketing Exec Arrested in Chat Room Sex Sting” the Ad Age headline rings out, having made its way from the New York Post’s newroom. Quiznos’ senior VP of marketing, Scott Lippitt, 47, faces at least five felony charges, including criminal attempt at sexual assault on a child; enticement of a child; contributing to the […]

New Rolling Stone Smells Like Old Times

Ad Age reports that Showtime placed a scent-strip ad in the Aug. 24 issue of Rolling Stone to promote the second season of “Weeds,” a show where a suburban mother (played by Mary-Louise Parker) sells marijuana to keep the mortgage paid. “It smells like hippies wearing patchouli,” said a MediaWorks colleague who got to sniff […]