Ads On Conveyor Belts: The New New Thing

Today’s Ad Age points to the latest media outlet: the checkout counter. “Conveyor belts have never been on anybody’s radar screen for marketing,” said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. “But a store with eight to […]

Grrrl Power

The girls of 3iYing – a market and design strategy firm that specializes in marketing to girls ages 15 to 25, have some news for marketers who blindly follow the sex sells rule. In their “The Girl Improved” column in Business Week, they specifically take on American Apparel and Abercrombie & Fitch. Although the maxim […]

Lazare Calls Viral Videos “Small Potatoes”

Lewis Lazare has been watching videos on YouTube. However, it’s premature to say the old man is down with youth culture, for he didn’t much like what he found there. A publicist, all lathered up, contacted us about what he believed to be a truly mind-boggling event happening online: a new video called “Tea Partay” […]

Caption It #19

Hi, I’m David

Bear at Orange Yeti (the blog of Orange Coat, a Greenville design shop) admits that networking is not easy. Not in the offline world. I just got back from the Greenville Chamber’s Friday Focus meeting. It’s been a couple of months since I’ve attended an event that used to go to every month. I was […]

Build It And They Will Log On

Google’s business model is totally dependent on widely available interweb access; therefore, it’s not surprising that the search giant would undertake efforts to create free municipal Wi-Fi networks. USA Today has more: Google on Wednesday plans to offer free, high-speed Internet access to everyone in its Silicon Valley home town — a hospitable gesture that […]

No You Di’int!

Google lawyers crack down on the lexicography website Word Spy for defining “google” as a verb. Here’s Word Spy’s definition: google (GOO.gul) v. To search for information on the Web, particularly by using the Google search engine; to search the Web for information related to a new or potential girlfriend or boyfriend. —Googling pp. Here’s […]

Media Money

According to Ad Age, a popular media industry site could fetch upwards of 20 million dollars in a sale. Mediabistro, the networking, jobs and news website for journalists, PR people and other communications pros, is on the block, according to several people familiar with the discussions. Several suitors, including media companies and employment web sites, […]

Now, Even Those With No Web Site Can Feel Warmth Of Google’s Glow

USA Today reports on Google’s attempt to reach small businesses with no web presence. Internet search giant Google on Monday night began offering small businesses a free way to offer coupons online. The initiative is aimed primarily at the millions of businesses that don’t currently advertise online, and offers them the ability to attract local […]

BP Loses Its Green Coating

New York Times ran an article last week titled, “Green Logo, but BP Is Old Oil,” the theme of which is rather obvious, given BP’s recent problems in Alaska. The question is can one incident, or one well placed article, undue millions in annual advertising expenditures? No, I don’t believe one article will do the […]