An iconic coffee brand is messing with their formula, according to the New York Times. Traditional coffee, the kind that is usually scooped out of bulky metal containers with black plastic tablespoons, is not known for pleasing coffee snobs. Folgers is hoping to get its own customers to try a premium blend of coffee. But one of those traditional coffee brands is tiptoeing into the upscale shelf space this week, …
92% Of Brand Conversations Are Taking Place Offline
Data crunching Steve Roo-BELL at Micropersuasion writes: Advertising Age takes a hard look at blogs, podcasting, RSS and other forms of social media and finds that most folks still get their content the old-fashioned way. This extends across all demographics. They cite the following data points: * 7% of American adults write blogs and 22% read them (Jupiter) * About 8% listen to podcasts and 5% use RSS feeds …
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Advertainment Gets Huge Boost At A-B
Content is king. According to Ad Age, The King of Beers is preparing to prove it. The country's largest brewer is launching its own in-house film and TV production company that will make humorous shorts and sitcom-type programs to be broadcast over the internet and to cellphones. While A-B has dabbled in content before-particularly in sports TV, where its Bud Productions division recently produced National Football …
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Make Your Play. The Whole World’s Waiting.
Tired of your ad world occupation? Here are some other ventures to consider. 1. Build cheap Wi-Fi networks for Brazilian resorts. 2. Become a biodiesel producer in Argentina. 3. Create an ad network for India's mobile content developers. 4. Launch an exclusive social network for Russian millionaires. 5. Open an American-style restaurant in one of China's fast-growing cities. If you're looking for a punchline, there …
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Why We Drive
Renault has found a different twist on driving to support sales of their Clio (the car, not the award). Of course, it's a category sell since any car moves you forward, but the imagery might just be quirky enough to get people to take note. [via Advergirl] …
Roo BELL
Don't you hate it when people mispronounce your name? Steve Rubel does. A funny thing happened since I started this blog. I realized that no one knows how to pronounce my last name. Must of you probably think it's roo bull (e.g. rhymes with Red Bull). Actually, it's Roo-bell, which rhymes with "you smell." The more you know. In his comments area, Rubel further clarifies that the empahsis is on the second syllable. …
Dude, You Tagged Your Wall
Pop culture gets absorbed by advertising everyday. Hardly a news flash. At any rate, I'm confident that Pop Cling's brand of adhesive art will be reworked by a brand for its own purposes in the near future. If I were Pop Cling I would want to work with that brand, but I'm not Pop Cling. This is Pop Cling: Pop Cling makes art. Kick-ass, adhesive-backed art. You peel it off the backer and stick the image on any smooth …
Ads On Conveyor Belts: The New New Thing
Today's Ad Age points to the latest media outlet: the checkout counter. "Conveyor belts have never been on anybody's radar screen for marketing," said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark., firm with a patented system to print digital, photo-quality ads directly on conveyor belts. "But a store with eight to 10 checkout lanes, well, you're talking about 100 square feet of wasted ad …
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