Pfizer F’s With Your Dreams

Last month the FDA approved Chantix, Pfizer’s new smoking cessation drug. According to Pfizer: Chantix is unique because it … partially activates the nicotinic receptor and reduces the severity of the smoker’s craving and the withdrawal symptoms from nicotine. Moreover, if a person smokes a cigarette while receiving treatment, Chantix has the potential to diminish […]

Rev Your Engines. Then Hire A Lawyer.

Karl Long at Futurelab’s Blog says content makers will follow the money, and that Revver is uniquely positioned to capitalize on the YouTube craze. YouTube may be an upstart but it is going to get killed if it doesn’t find a way to compensate the content creators, because the content creators will follow the money […]

Rocketboom Goes Boom. Distress Signals Sent.

Note the upsidedown map Rocketboom, a new media company with a ton of fuel on board, lost a co-pilot and host, Amanda Congdon to Hollywood. Andrew Baron, the show’s producer, is now piloting the craft and looking for a soft landing. Washington Post tracks Rocketboom’s flight path: When Rocketboom started in 2004, young video producer […]

Coke Mole Ferreted Out

According to USA Today, a woman working at Coca-Cola headquarters in Atlanta allegedly lifted trade secrets (including new product samples) and tried to sell them to Pepsi for measly sums. But Pepsi wasn’t havin’ it. Three people have been arrested and charged with stealing confidential information about drink recipes from The Coca-Cola and trying to […]

Flash, My Ass

This is how I’m greeted by the sheep hater’s copy: You’re missing something. No ugly for you. You need Flash to get in on all the ugliness at Don’t roll your eyes at us, after the two minutes of extra effort you can enter to win $100 weekly prizes or a shot at the […]

Crazed Numa Fan “Discovered” By Mainstream Producer

Podcasting News reports that vlogger, Brooke “Brookers” Brodack, has been picked up by Carson Daly Productions for an 18-month talent and development deal. “Several things immediately caught my eye watching her videos,” Daly said. “She’s got a fresh point of view, considerable directing skills and a great sense of music and how to use it. […]

High Speed Internet Replaces Good Schools As Neighborhood Criteria

And now from our economic development section…USA TODAY examines at the affect broadband could have on residents of Berry, a small town in northeast Kentucky with a population of 310. “We had people come in and want to buy a house just outside city limits, but when they found out we don’t have high-speed DSL, […]

Brave Enough To Share

Screen Magazine, in a profile of the nation’s largest independent agency, reveals one of the shop’s secrets for success. The Richards Group has a unique method of organizing its different departments – it doesn’t. “Everybody’s thrown in together,” says David Hall, agency principal, noting that employees are not able to segregate themselves by job title. […]

Want To Be The Chief Creative Officer Of A Newspaper?

From Ad Age: In a bold stroke that will be watched closely by the ailing industry to see if he can lead advertisers to rethink how they use newspapers, Brian P. Tierney, best known for running one of Philadelphia’s leading public-relations and ad agencies, is in the market for a chief creative officer for his […]

New Media Kingpin Makes Old Media Moves

“The barrier to entry in Internet media is low. The barrier to success is high,” Nick Denton told the New York Times for an article detailing several staffing changes at Gawker Media. “Sites need to be well-managed and well-designed and even then it is harder and harder to launch a site. The world does not […]