New Jersey Mayor Says “No Me Gusta” Spanish Language Ads

From The Newark Star-Ledger: The mayor of a small Bergen County town is calling for a McDonald’s boycott if the fast-food chain does not take down a Spanish-language billboard advertising iced coffee. Bogota Mayor Steve Lonegan said the advertisement is “offensive” and “divisive” because it sends a message that Hispanic immigrants do not need to […]

Fashion, Friend Or Phone?

“We are moving away from phones as tools to phones as companions,” Elise Levanto, Nokia’s senior consumer vision manager told Business Week. This may be true in Helsinki, but companions need to be alive, at least where I come from. I’m getting a bit chafed by all the “let the brand be your friend” rhetoric […]

Folgers Does The Microsite/Viral Video Dance

If I’m reading the New York Times right, viral videos are no longer cool. They’ve been adopted by one marketer after another, and now they’ve even caught on in Cincinnati. For decades, the Procter & Gamble Company was perhaps the most staid and traditional national advertiser, rarely approving advertising that deviated from tried-and-true formulas. Now, […]

Is the Ad Industry Ready For Nielsen Ratings For TV Commercials?

Ad Age takes a closer look at changes that are coming to TV ad spending: Come November, Nielsen Media Research will begin delivering average commercial ratings per program with measurements backdated to the start of the season. The figures will be in a format buyers can crunch much more simply than the minute-by-minute data available […]

The Important Work Of An Adman

I like when people get excited about the business: To be a winner, you have to believe. No, not just believe. If you’re going to win, you have to totally and completely give yourself over to the cause of your client. You’re not a shill. You’re a communicator. You’re not selling…or even simply entertaining. You’re […]

Living A Virtual Life

In today’s New York Times, (you may need to register to see this), Theodora Stites writes about the vast array of online social networks she belongs to. I log on to my Friendster, Facebook, MySpace and Nerve accounts to make sure the mail bars are rising with new friend requests, messages and testimonials. I am […]

ABC Wants Cat Put Back In Box

According to c|net, Mike Shaw, ABC president of advertising sales, is so hungry for days gone by, he’s willing to make idioctic utterances to journalists eager for just that type of thing. “I would love it if the MSOs (multi-system operators), during the deployment of the new DVRs they’re putting out there, would disable […]

Crispin, The Book: Coming Soon To Every Mediocre Agency CEO’s Desk

Back when Cole & Weber was on a hot streak, I interviewed at an agency whose CEO said, “We want to be the next Cole & Weber.” Of course, he had no idea what that meant or what it would take to make that a reality. So you can bet that when Warren Berger’s book […]

Here’s A Great USP For Waterfront Property: No Hurricanes!

Over at BusinessWeek’s Hot Property blog, Peter Coy tells of Liberty Harbor, a residential community being built in Brunswick, GA. Brunswick is on the coast, but to make the community really appealing, here are a few of the marketing pitches: “Because it sits nearly 100 miles from the Gulf Stream, Brunswick is in a geographical […]

Wal-Mart Review Pits Brother Against Brother (Or Sister Against Sister)

Over at Adweek they’ve printed the 10 finalists in the Wal-Mart review, said to be worth approximately $570 in billings per year. In addition to the two incumbents, GSD&M and Bernstein-Rein, the others include…are you ready for this? WPP Group’s Ogilvy & Mather and JWT, both in New York; Publicis Groupe’s Publicis and Saatchi & […]