Why Advertising Sucks is running a piece on the various words we use to define ourselves in this business. It seems that being a writer is just not good enough, let alone being just a copywriter. Heaven forbid. Nope. We are now Copy Strategists and Verbal Identity Specialists. Just as a web programmer who does nothing needs to call himself a "Total Experience Director," this latest industry evolution just goes to …
How Karl Lagerfeld Sells Dom Pérignon
Kate Spicer examines Karl Lagerfeld's penchant for marketing to women in The Sunday Times: How does a septuagenarian homosexual fashion designer in a powdered ponytail know what women fantasise about? He’s not Nancy Friday. Yet here he is, giving us a heterosexual fantasy that most women — and men — would find immensely satisfying. …
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Accomplished? Maybe. Polished? No.
I need not remind anyone how far gone our political process is, but I will offer up further evidence to support the claim, courtesy of Cinemocracy. I never have understood why political candidates don't see the need for professional advertising. Do they want to be seen as used car salesmen? For whatever reason, budgetary or otherwise, it seems they do. …
The Genesis Of Ideas
Hugh MacLeod is far from excited by the work coming out of the ad industry. That much we know. But what does excite Mr. MacLeod? The Cluetrain wasn't written by a Leo Burnett employee. Movable Type wasn't invented by McCann. RSS wasn't invented by JWT. Robert Scoble doesn't work for Fallon. Techmeme wasn't invented by Saatchi. Advertising people are supposed to be in "the idea business". But none of the ideas that …
Ad Age Cozies Up To A Client
Ad Age has posted their second 'CMO Connections' video, a project supported by CBS Radio. In this edition, Point editor, Jennifer Rooney, sits down with Andrea Spiegel, VP-sales and marketing, JetBlue. There are no real highlights from the spot. I take note of it because two prominent media companies have come together to create a video podcast series dedicated to Chief Marketing Officers. Given how far down the …
(Red) Crocs Jump The Shark
Holly Burns of Nothing but Bonfires is on holiday in Singapore. Poolside the other day, she witnessed three adolescent boys considering their Crocs. I'm sorry to report that Burns was scarred by the experience. Did you know this? Did you know that there was a Hierarchy of Coolness based on the color of your Crocs? Isn’t it enough that they’re all entirely hideous and that everyone on this tiny island seems to have …
“Steve Jobs” Is On The Blog
There are character blogs and then there are blogs written by characters who assume another's identity. This type of blog has no known name and is rarely spotted. Yet, one has been located. The contents of one post from earlier today is now before you: HP wants to be cool like us So they create a Web site where lame-ass losers do soccer tricks with their fingers and rolled-up paper balls. Riiiight. Great work there, …
Monopoly Cashes Out
Visa, in a move that some may find disturbing, has a product placement deal with Hasbro. The classic board game, Monopoly, will no longer use paper money. The currency of old is being replaced by faux Visa cards and readers/calculators. While this story seems like a perfect Onion piece, I found it on Engaget. Therefore, it is most likely true. A deal was struck with Visa to design the mock cards and readers, …