Wendy’s Fixes It Fries

USA TODAY reports that Wendy’s is dumping its cooking oil for a blend of non-hydrogenated corn and soy oil containing next-to-no artery-clogging trans fats. With the new oil — to be rolled out in the USA and Canada in August — a large order of Wendy’s fries will drop from 7 grams of trans fats […]

Using Mass Media To Make The Micro Pitch

EuroRSCG/New York makes the small world nature of the agency business loud and clear in their new recruitment advertising. While there are 10,000 or so agencies in America today, the smallishness refers to only about 200 shops (and I’m being liberal with that figure). If you work in one of the other 9800 shops, and […]

Cultural Hegemony Will Not Be Tolerated

To compete with Apple’s mobile music player, you need more than a product or great advertising. You need a manifesto. SanDisc, maker of the Sansa e200, has one. Calling all free thinkers, contrarians, and malcontents. The time has come to rise up against the iTatorship. To resist the monotony of white earbuds and reject the […]

Bring All Your Skills To The Table Or Get Out

Adobe hosts a conversation between Khoi Vinh, Design Director for NYTimes.com and Jason Fried of 37signals. The entire piece is worth reading, but here’s one point I have to call out for all the copywriters in the audience: Q. You state (in Getting Real) that an information architect, for example, doesn’t make sense for a […]

No One Likes A Tattle Tale

According to Reuters, the British press is resisting moves by Yahoo that have led to the jailing of pro-democracy activists in China. The union representing journalists in Ireland and the UK called on its 40,000 members to boycott all Yahoo! products and services to protest the internet company’s reported actions in China. The National Union […]

Perfectmatch Is Falling In Love With TV

From Adweek: Perfectmatch.com is bucking a trend, moving marketing dollars toward broadcast media as it attempts to compete against better known competitors, according to company president and CEO Duane Dahl. In fact, Dahl said he expects a 65-35 media split favoring television in the next two years, reversing the company’s current 65 percent bias in […]

Hogshead Kisses L.A. Goodbye

Sally Hogshead and her family up and moved to Jacksonville, Florida. …Have you ever noticed that once you make a decision, if it’s right, everything clicks into place? Our decision was fast, but not reckless. All the signs had been pointing in this direction for months and we just needed to recognize them. Within 72 […]

Macy’s Has No Pride

Consumerist reports that Macy’s in Boston, under pressure from a conservative group, has removed two male mannequins, one wearing a rainbow flag. The display was meant to support Boston Pride, a nine-day gay pride event. In related news, Coors Brewing Co. has no such qualms.