Jay-Z Puts A Cork In It

“My motto, stack rocks like Colorado/Auto off the champagne, Cristal’s by the bottle” -Jay-Z Frederic Rouzaud, managing director of Louis Roederer, the company that produces high-end champagne, Cristal, told The Economist he found rappers fascination with the product, “curious.” Asked by the magazine if the association between Cristal and the “bling lifestyle” could be detrimental, […]

Social Networking Blows Up

According to Market Watch the social networking phenomenon continued its stratospheric ascent last month. MySpace.com reached new heights with 50 million visitors in May and YouTube.com nearly doubled its traffic from April, reaching 12.6 million visitors. Facebook, Flickr, MSN SPaces, LiveJournal, Yahoo 360 and Xanga also received millions of visits. “The popularity of social networking […]

eMotionless

Even though I send a ton of email everyday, or perhaps because I send (and receive) a ton of email everyday, I’ve begun to despise it. The Christian Science Monitor helps me understand why: In a world where businesses and friends often depend upon e-mail to communicate, scholars want to know if electronic communications convey […]

Old Schoolers Get Jiggy With The New

The agency formerly known as J. Walter Thompson is using TV commercials from its reel not to advertise its clients’ wares, but to make itself appear relevant in the new media sphere. Here’s the New York Times take on the ploy: JWT has purchased all the ad space on The Huffington Post home page for […]

Help Wanted

I’m looking for a Content Manager to work with me at BFG Communications in Hilton Head. If you’re an outstanding writer with an ever better attitude, and you want to live by the beach, let’s talk. Here’s the classified I’m running on our agency blog, Talent Zoo, Craig’s List and CreativeCoast.org: Content Manager You soak […]

The Web Is About People

Hugh MacLeod is busy writing collateral materials for Stormhoek—the South African winery he helps market via Geek Dinners and the bloatoshere. Here’s some of his copy: The future of the wine business is- actually- the same as the future of all business. The future is, of course, the internet. But when we say ‘internet’, we’re […]

It Costs Lots Of Money To Feed Oversized Egos

Ad Age reports that award-hungry agencies will spend $37 million this year entering Cannes, One Show, D&AD and The Andy’s. The magazine does not project how much more will be spent on the myriad of other shows. The copy-heavy article attempts to explain why awards are important to agencies. For some agencies, getting an award-winning […]

When “Money” Walks Out The Door

On the heels of Om Malik’s departure from Business 2.0 and Robert Scoble’s departure from Microsoft, Business Week’s Stephen Baker questions the monetary value of marquis bloggers to the firms that employs them. It’s a bit of a paradox. The Internet has brought astounding tools of measurement into countless marketplaces, starting with advertising. And yet, […]

Imitation Is The Sincerest Form Of Flattery

Blogging phenom, Jason Calacanis, is reinventing Netscape on AOL’s behalf. According to New York Times: The new Netscape site, which is scheduled to be introduced in a preview version today, is modeled on Digg, a rapidly growing site focused on technology news. Digg users find items that interest them on news sites, blogs or anywhere […]

Sign Of The Times

Actually, where brand communications are concerned, the meek already inherited the earth. Or, as some mavericks put it, “Let go of the fallacy that your brand belongs to you. It belongs to the market.” [image via Northern Planner] Share